General Manager

Mission Statement:

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America.  We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers!  We are more than a product and more than a company; we are a culture.  A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.  Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

Job Summary

We are seeking a highly motivated and experienced General Manager to lead our Black Rifle Coffee Outpost team! The General Manager will be responsible for overseeing all aspects of the store's operations, including sales, customer service, inventory management, and staff supervision.

Job Details

Join Our Mission as a General Manager at Black Rifle Coffee Company Outpost!

Freedom Isn’t Free… But Leadership is Rewarding!

At Black Rifle Coffee Company, we don’t just serve premium coffee—we serve a mission. We’re looking for a driven, hands-on leader who’s ready to lead from the front, build a strong team, and deliver a legendary customer experience. If you’ve got a passion for people, purpose, and coffee, this is your chance to grow with us.

The Mission: What You’ll Do

• Lead the Charge: Run day-to-day operations—from sales and staffing to service and store standards. You’ll be the “player-coach” your team looks up to.

• Drive Results: Own the P&L by managing labor, inventory, and operational costs while pushing for long-term growth and profitability.

• Inspire Service Excellence: Set the tone for exceptional customer service by coaching your team to create a welcoming, high-energy atmosphere.

• Coach & Develop: Be a hands-on leader who trains, mentors, and levels-up team members to grow into tomorrow’s leaders.

• Own Execution: Implement company programs, lead local marketing initiatives, and ensure all brand standards and operations are on point.

• Analyze & Adapt: Review store performance, spot trends, and provide actionable insights to senior management.

• Represent the Brand: Build connections with customers, community partners, and vendors that grow loyalty and brand love.

• Stay Compliant: Ensure your store meets all company policies, safety standards, and government regulations.

What You Bring to the Table

• Bachelor’s degree preferred—but hustle, heart, and proven results matter more.

• 5+ years in a manager or leadership role (retail or QSR preferred).

• Proven ability to build and lead strong teams.

• Strong communicator with excellent customer service instincts.

• Skilled in inventory, scheduling, and fast-paced decision-making.

• Tech-savvy: Comfortable with Google Suite, Microsoft Office, and POS systems.

• Full availability, especially early mornings, weekends, and holidays—coffee waits for no one.

Why You’ll Love It Here

• Competitive Pay that reflects your leadership impact.

• Exclusive Discounts on outdoor gear & apparel through our partners.

• Full Benefits Package including medical, dental, vision, life, and disability.

• 401(k) with Company Match to support your long-term goals.

• Leadership Development and clear path to regional and senior management roles.

• Mission-Driven Culture built on freedom, integrity, accountability, respect, and love.

Are You Ready to Lead?

If you’re passionate about coffee, community, and being a servant leader, this is your opportunity to make a real impact. Join the Black Rifle Coffee Company family and help us continue our mission to serve those who serve.

Black Rifle Coffee Company is an equal opportunity employer. All qualified candidates will receive consideration regardless of age, race, gender, disability, veteran status, or any other protected classification.