The newly created position of GM of Stickers will focus on building and scaling Jiffy’s stickers business as a key revenue-driving category. This role will involve optimizing the product line, expanding into new markets, and driving innovation to ensure global growth and profitability. The ideal candidate will be a seasoned leader with a proven track record of category development, product-market fit, customer engagement, and operational excellence.
This position will work Eastern Time Zone hours.
Key Responsibilities
- Develop and execute the business roadmap for stickers as a hands-on leader and P&L owner.
- Build and scale the stickers business into a significant revenue driver for Jiffy.
- Provide cross-functional leadership to align efforts across teams for customer-centric growth.
- Identify and implement category expansion opportunities (e.g., customizable stickers, eco-friendly options, bulk-order solutions).
- Explore and execute international expansion strategies, including infrastructure and resources.
- Innovate within the stickers category by creating unique value propositions and leveraging customer feedback.
- Own online sticker sales and customer conversion by applying data-driven approaches to optimize funnels and drive growth.
- Collaborate with product and engineering teams to enhance the stickers product line and digital experience.
- Drive development and execution of a mobile-friendly experience to expand accessibility and usability.
- Partner with marketing teams to launch acquisition, retention, and engagement campaigns focused on stickers.
- Lead initiatives to improve the stickers customer journey, including site navigation, UI/UX, and overall experience.
- Ensure strong brand alignment and consistency across all customer touchpoints.
Qualifications & Skills
- 5+ years of experience in category management, digital commerce, or direct-to-consumer businesses.
- Proven success in scaling a 0 to 1 product category and achieving growth as a P&L owner.
- Experience working in a startup or high-growth environment, with a proven ability to build and scale a business or product from the ground up.
- Demonstrated ability to balance strategic thinking with a hands-on approach, willing to tackle tasks of any size to drive success.
- Expertise in product development, market fit, and execution for consumer goods.
- Strong analytical and data-driven decision-making skills to identify growth opportunities.
- Technical fluency to collaborate effectively with product and engineering teams.
- Entrepreneurial: Challenges conventions and identifies untapped opportunities in the stickers market.
- Operates with a sense of urgency and resilience to drive results.
- Makes informed, quick decisions and seeks continuous improvement.
- Builds credibility and trust with teams, partners, and stakeholders.
- Generous compensation and employer paid benefits (Medical, Vision and Dental)
- Annual wellness and professional development stipend
- Perks of getting lots of clothing!
What We Do
Jiffy.com is the #1 US online reseller of blank imprintable clothing. We launched over a decade ago with a clear mission: Use technology to combine an unparalleled level of customer service with the fastest delivery the blank apparel industry has ever seen.
Today, our team helps millions of creators, makers, and entrepreneurs bring their ideas to life with quality products and the materials to express their craft and grow their own businesses. Our focus on providing superior value and customer service remains as strong as ever. We’re continually delighted and inspired by the success of our customers! Visit us at jiffy.com.
