Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What you'll do
As a Field Marketing Manager, you will execute localized marketing strategies to drive brand awareness, lead generation, and sales pipeline growth. You’ll plan and manage events, including trade shows, webinars, in-person activations, and strategic partnerships to engage key decision-makers in the industrial sector. Working cross-functionally with Sales, Product Marketing, and Demand Generation, you’ll ensure alignment and maximize the impact of field marketing initiatives.
Responsibilities
- Plan and execute events, managing logistics, budgets, and post-event performance analysis.
- Develop and run ABM webinars for existing and potential clients, ensuring tailored content that aligns with their needs and drives engagement.
- Lead regional marketing programs, including trade shows, industry events, and field activations, to drive customer engagement and pipeline growth.
- Partner with Sales to identify key accounts and opportunities for targeted field marketing initiatives.
- Work with Product Marketing and Content teams to customize messaging and marketing assets for regional campaigns.
- Analyze field marketing performance, leveraging insights to optimize future activations.
- Build relationships with industry associations and event organizers to secure sponsorships and speaking opportunities.
- Manage vendor relationships to ensure seamless execution of marketing activations.
Requirements
- Proven experience in B2B field marketing, event management, or trade show execution, preferably in industrial or technical industries.
- Strong attention to detail and aesthetic sense to ensure events are visually appealing and align with brand standards.
- Quick-thinking and adaptable, with the ability to manage unexpected challenges and last-minute changes.
- Experience collaborating with sales teams to support account-based marketing initiatives.
- Willingness to travel for events and on-site activations.
Bonus Points
- Familiarity with predictive maintenance, IoT, or related industrial technology.
- Experience managing sponsorships, speaker engagements, and conference partnerships.
- Proficiency in marketing automation tools, CRM, and data analytics platforms.
- Ability to develop creative, experiential marketing strategies to drive customer engagement.
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
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