Field Marketing Manager
Engineering teams shouldn’t be in the dark when it comes to the performance of their mobile apps and user experiences. With our industry-leading mobile observability technology, Embrace aims to give SRE and DevOps teams better insight into what matters most – their users – by tying mobile performance data to backend observability insights.
As the only user-focused, mobile-first observability solution built on OpenTelemetry, Embrace delivers crucial insights across both DevOps and mobile teams to illuminate real customer impact – not just server impact – to deliver the best app experiences. Customers like The New York Times, Marriott, Masterclass, Home Depot, and Cameo love Embrace’s mobile observability platform because it makes extremely complicated and voluminous data actionable.
We have an exciting new role within the company to contribute to the growth of Embrace’s highly differentiated and game-changing mobile observability offering.
About the Role
We are looking for a self starting Field Marketing Manager with a strong field marketing background, event planning skills, and general marketing expertise. In this role, you will be responsible for planning and executing extraordinary marketing programs targeting customers and prospects that directly contribute to the success of our sales goals. You’ll work closely with our Head of Partnerships to craft programs that generate partner pipeline which include partner events, enablement, and content. This role requires a combination of strong planning, organizational, communication and execution skills. Ability to take an idea and turn it into reality is critical. Open source or developer marketing experience is a bonus.
What You’ll Do
- Own execution and success of all field events based on leadership goals
- Identify and execute in-person field events, workshops, webinars, partner hosted events and industry conferences to meet engagement and pipeline targets
- Manage end-to-end event logistics, including venue selection, budgeting, pre and post promotion, registration, and post-event follow-up.
- Drive collaboration within the marketing team on lessons learned and best practices to continually challenge and improve the marketing model
- Monitor progress and measure results of all key marketing campaigns and events through post-event surveys, and Salesforce reports and dashboards
- Maintain direct alignment with our sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy
Basic Qualifications
- 3+ years experience in Field Marketing or event marketing
- Willingness to travel (40%) in support of programs and company meetings
- Ability to work independently and as part of a team in a fast-paced environment
- Demonstrated analytical, organizational, and project management skills
- Ability to develop and maintain strong working relationships with internal and external stakeholders
- Experience with SFDC (reporting, campaign management, data management & hygiene), Hubspot and event management platforms is a must!
Preferred Qualifications
- A true event enthusiast—someone who lives and breathes events, thrives on creating impactful experiences, and understands the power of bringing people together
- Experience in SaaS, open source community and/or observability ecosystem
- Business development experience
Culture Values
- Perspective - seeking to understand others’ perspectives
- Investing - investing in discovering value, unprompted
- Honesty - delivering brutal honesty kindly
- Simplest - finding the simplest solutions by focusing on outcomes
- Ownership - empowering yourself and others through solutions, not answers
- Dark Humor - finding levity together, even when tackling hard problems
About Embrace
Embrace provides the only user-focused mobile app observability solution based on OpenTelemetry. By delivering crucial mobile telemetry across DevOps and mobile engineering teams, Embrace illuminates real customer impact, not just server-side impact, to drive success in achieving SLOs. Embrace's Distribution for OpenTelemetry gives teams the transparency, portability, and extensibility they want in modern observability instrumentation, while Embrace's data backend and analysis platform is enterprise-supported for powerful mobile performance insights. By tying frontend mobile telemetry to backend performance data, Embrace helps companies modernize their observability practice and deliver the best user experiences possible.
The cash compensation for this person is in the $75k-95k range. In addition to base comp for this role, we offer equity in the form of options, a variety of benefits, and the opportunity to grow in an exciting and collaborative environment. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.
What We Do
Embrace is the only observability and data platform built for mobile. Companies, including GOAT, Hilton, P&G, Owlet, and Home Depot, partner with Embrace to observe, proactively analyze, and access the unique datasets of phones, tablets, point-of-sale systems, IoT, cars, and other devices. Their entire teams, whether engineering, marketing, or business intelligence, use Embrace to create and optimize the experiences of their end-consumers and workforces.
Mobile is a unique challenge for mobile teams, who must now think in terms of millions of autonomous devices with an infinite variation of user and environmental variables. Embrace unlocks the value by consuming 100% of the user-behavioral and technical time-based session data. Teams now have real-time observability for product and engineering and automated analysis of now usable and transformed datasets for marketing and BI.
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