Role Description
As the Field Marketing Manager, you’ll lead the strategy and execution of field marketing activities across North America. Reporting to the Director of Field & Customer Marketing, you’ll be responsible for creating and implementing comprehensive field marketing programs encompassing third-party events, Dropbox-driven events, and regional activities that progress pipeline deals. This role requires a strategic mindset to develop and execute programs that drive meaningful engagement with target accounts and deliver measurable business impact. This is a high-impact and visible role for a creative and data-driven marketing professional with expertise in field marketing and event management.
Responsibilities
- Develop and execute a comprehensive field marketing strategy for North America that aligns with company objectives and supports revenue growth through various event types: third-party, Dropbox-driven, and regional events.
- Create and manage a field marketing event calendar that strategically positions Dropbox at industry events, trade shows, and customer-focused activities throughout the year.
- Build and maintain strong relationships with sales teams to ensure field marketing activities directly support pipeline generation and deal progression within target accounts.
- Design and implement pre-event and post-event engagement strategies to maximize attendance, participation, and lead conversion from field marketing activities.
- Manage vendor relationships, venue selection, contract negotiations, and budget allocation across all field marketing initiatives in North America.
- Partner with cross-functional teams including campaign strategy, sales, product marketing, and content marketing, to ensure consistent messaging and maximize the impact of field marketing programs.
- Track and analyze program performance using key metrics, providing regular reporting on ROI and making data-driven recommendations for program optimization.
- Collaborate with the content strategy team to develop compelling event materials, presentations, and promotional assets that align with Dropbox brand guidelines.
Requirements
- 4-6 years of B2B marketing experience within SaaS technology companies, with at least 2+ years focused on field marketing and event management
- Proven track record of successfully building and scaling field marketing programs that drive measurable business results.
- Strong understanding of B2B lead flow processes and experience working closely with marketing ops, sales ops, and direct sales teams.
- Demonstrated ability to manage complex, multi-stakeholder projects and events with attention to detail and consistent execution
- Experience in budget management and vendor negotiations for large-scale events and marketing programs.
- Data-driven approach with experience in analyzing program performance and providing actionable insights for optimization
- Excellent communication, presentation, and interpersonal skills with the ability to build relationships across all levels of the organization.
Preferred Qualifications
- Experience marketing SaaS productivity solutions or related categories, with understanding of both sales-assisted and product-led growth models
- Previous experience managing field marketing programs across multiple regions or territories.
- Experience with event management platforms and marketing automation tools.
- MBA or relevant advanced degree in Marketing, Business, or related field.
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$142,300—$192,500 USD
US Zone 3
$126,500—$171,100 USD
What the Team is Saying
What We Do
We're a global community of more than 2,000 bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the flexibility of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.
Why Work With Us
Our remote work model is a deliberate shift to provide greater flexibility, create a level-playing field, and evolve our culture to focus on people over places. Being a Virtual First company has allowed us to focus on our impact and effectiveness, by making investments in our employees according to what they need to do their best work.
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Employees work remotely.
While remote work is the primary experience for our employees, we also prioritize opportunities for quarterly in-person collaboration knowing that connection is vital to a thriving workforce. We focus on how we work, not where we work.
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