Field Marketing Manager

About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

The Field Marketing Manager will take the lead in expanding and executing G2’s field marketing activities across North America. Your primary responsibility will be to engage customers and prospects, and influence revenue growth through field activations, partner co-marketing opportunities, sponsorships, executive dinners, roundtables, lunch and learns, and more.You will be a critical contributor, working cross-functionally with multiple teams to create, launch, execute, track, and analyze account-based field marketing programs. This role requires a creative thinker with a strong understanding of regional marketing dynamics, ABM, and event management. The measures of success for this role are marketing-influenced opportunity production and pipeline creation.

The ideal candidate for this role has:

• At least two years of experience in field marketing, event marketing, or similar background
• Driven partnership and alignment with GTM teams including the broader marketing team, sales, partnerships, marketing operations, and others
• Strong attention to detail, whether that be in creating amazing field marketing experiences or carefully managing tracking, analysis, and optimization of field marketing programs
• A proactive attitude, takes action quickly, and thrives in a fast-paced environment

In This Role, You Will: 

Core Field Marketing Planning and Execution (70%)

• Field Marketing Program Development: Collaborate with the demand gen team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives.
• Regional Market Activation: Identify target markets and segments within G2’s North American prospect audience and customer base, and develop tailored marketing programs to drive brand awareness and engagement.
• Event Management: Plan, execute, and oversee a variety of events including partner activations, roundtables, executive dinners, sponsorships, and community events to generate leads and foster relationships with customers and partners. Please note this does require on-site travel when needed.
• Content Planning and Speaker Management: In partnership with the internal sales and marketing teams, you will develop themes and content plans that come to life through field experiences as well as manage inputs from speakers, partners, and thought leaders.
• Own Post-Event Follow-Up: Planning and executing events is one piece of field marketing, and successful internal enablement, lead follow up, engagement, and tracking is another. You will own both, including managing RSVPs and leads, list uploads, post-event communications, and tracking your impact through to pipeline, revenue, and ROI.

Demand Generation Marketing and Account-Based Marketing Support (30%):

• Account-Based Marketing: Since the field marketing strategy will be developed in conjunction with G2’s account-based motion, you will also support multi-channel programs and campaigns within our ABM framework.
• Cross-Functional Marketing Collaboration: Work closely with sales, the broader marketing team, and other internal teams to ensure alignment of field marketing activities with overall business strategies and objectives.
• Budget Management: Develop and manage the regional marketing budget, optimizing spend to maximize ROI and achieve KPIs.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• 4-5 years of experience in marketing, preferably demand generation or event marketing, including at least 2 years of experience in field marketing
• Proven success leveraging ABM, campaigns, programs, events, and offers to surpass opportunity and pipeline goals
• Ability to travel up to 40% of the time across the U.S.
• Strong project management skills and the ability to adapt quickly to change with an exceptional level of attention to detail
• Strong platform proficiency across Salesforce and G-Suite (Docs, Sheets, Slides) as well as strong communication, written, and organizational skills
• Ability to work US-based hours, preferably in Eastern or Central Standard Time

What Can Help Your Application Stand Out:

• A history of successful collaboration with go-to-market teams in influencing, accelerating, and expanding pipeline
• A passion for creating memorable customer experiences that ultimately drive pipeline

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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