Field Marketing Manager - SLED

Posted 13 Days Ago
Hiring Remotely in USA
Remote
138K-176K Annually
Senior level
Other
The Role
The Field Marketing Manager will develop and execute marketing strategies for the State, Local Government, and Education (SLED) vertical, focusing on brand awareness and lead generation. Responsibilities include planning campaigns, managing budgets, analyzing results, and collaborating with cross-functional teams. Travel across North America for events is required.
Summary Generated by Built In

Do you want to help make the world safe from cyber attack? 
At Corelight, we believe that the best approach to cybersecurity risk starts with the network.  Attackers can evade endpoint detection, firewalls and many other technologies - but they can’t avoid leaving digital footprints on the networks they traverse.  Built on open-source innovations from Zeek, Suricata and YARA and refined through years of real-world use,  Corelight transforms network footprints from physical, virtual and cloud networks into actionable insights.   Our customers use these insights to speed incident response and proactively hunt for threats.  

Corelight is seeking a highly-motivated, inherently curious individual to join our team as a Pre-Sales Security Engineer for our Federal Team.  In this role you will be promoting security, developing presentations, account plans, and responding to RFI/RFPs. You will use your technical aptitude and business acumen to develop solutions that address customer problems while establishing trust.  An ideal candidate is someone who is passionate about security, thrives when they solve customer problems, listens well, and has start-up DNA. 

The Field Marketing Manager, SLED will be responsible for developing and executing marketing strategies and programs designed to increase brand awareness, drive lead generation, and accelerate pipeline growth within the State, Local Government, and Education (SLED) vertical. Reporting to the Head of Public Sector Marketing, this fully remote role requires a strong blend of strategic planning, account-based marketing (ABM) expertise, and integrated campaign execution. Ideal candidates will have deep experience in SLED along with experience in B2B marketing in the technology or cybersecurity sectors. Travel across North America is required to support in-person events and engagements.

Roles & Responsibilities

Strategic Planning: Develop and execute an integrated marketing strategy for the SLED vertical, aligning with corporate objectives and regional sales goals. Conduct market research to understand key challenges, trends, and opportunities within the SLED space.

Campaign Execution: Plan, develop, and execute regional marketing campaigns, including digital marketing, email campaigns, webinars, events, and account-based marketing (ABM) initiatives focused on the SLED audience. Manage event strategy, including state-level trade shows, user groups, webinars, and other regional marketing events. Coordinate with content and product marketing teams to develop and localize messaging, case studies, and white papers relevant to the SLED market.

Cross-Team Collaboration: Partner closely with sales, product marketing, and partner marketing teams to ensure consistent messaging and drive alignment on lead generation and pipeline acceleration.

Analytics and Reporting: Provide regular reporting on marketing activities, campaign results, and pipeline contribution to stakeholders.

Budget Management: Manage regional marketing budgets, ensuring the effective allocation and prioritization of resources to maximize marketing impact and ROI.

Qualifications

Experience:

  • 7+ years marketing experience in B2B technology marketing overall; 4+ years of SLED/Public Sector marketing experience 
  • Demonstrated success in account-based marketing (ABM) and integrated campaign delivery, including digital, PR, social media, events, and other marketing channels supporting SLED.
  • Experience working with channel marketing and partners to amplify reach and impact.

Skills

  • Proficient in marketing automation tools (e.g., HubSpot) and CRM platforms (e.g., Salesforce).
  • Strong writing and presentation skills
  • Excellent collaborative abilities, with a proven track record of cross-functional success.
  • Data-driven mindset with experience analyzing marketing metrics and adjusting strategies for maximum impact.

Education: 

  • B.A./B.S. degree in marketing, communications, or a related field preferred.

Location: 

  • Remote-based; Travel across North America to support events and initiatives.

Fueled by investments from top-tier venture capital organizations such as Crowdstrike, Accel and Insight, Corelight is the fastest growing network detection and response platform in the industry.  Our customers trust us to protect mission-critical assets in leading enterprises, government, and research institutions worldwide.   We are leading the way with AI-assisted workflows, machine learning models, cloud security and SaaS-based solutions to arm defenders with the tools and knowledge they need to disrupt cyber attacks.    Our team of passionate innovators are dedicated to solving some of the toughest challenges in cybersecurity, while fostering a collaborative, inclusive, and growth-oriented culture. Corelight is committed to a geographically distributed yet connected employee base with employees working from home and office locations around the world.   At Corelight, we are proud of our diversity of background and thought, and we’re united by our strong shared culture and values.
We are looking forward to meeting you.  Check us out at www.corelight.com

Notice of Pay Transparency:
The compensation for this position may vary depending on factors such as your location, skills and experience. Depending on the nature and seniority of the role, a percentage of compensation may come in the form of a commission-based or discretionary bonus. Equity and additional benefits will also be awarded.

Compensation Range

$138,000$176,000 USD

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The Company
San Francisco, CA
180 Employees
On-site Workplace
Year Founded: 2013

What We Do

From the Acropolis to the edge of space, defenders have sought the high ground in order to see farther and turn back attacks. Corelight delivers a commanding view of your network so you can outsmart and outlast adversaries. We capture, interpret, and connect the data that means everything to defenders.

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