Field Marketing Manager, Singapore

About the Job: 

LaunchDarkly’s Revenue Marketing team is looking for a Field Marketing Manager to help drive our mission to empower all teams to deliver and control their software. This role will serve as the bridge between sales and marketing in the APJ region, operating as the only marketing hire in the area and reporting into our global Revenue Marketing organization.

This role will join our growing Field & Events Marketing team, owning end-to-end planning and implementation of field marketing events in APJ. You’ll partner closely with regional sales teams to build and execute a multi-faceted marketing strategy that drives awareness, engagement, and pipeline growth in one of our most dynamic and high-growth regions.

Responsibilities:

• Own the strategy, execution, and measurement of field marketing programs (both virtual and in-person) tailored to APJ audiences, ensuring they educate, engage, and inspire target accounts.

• Lead the end-to-end management of events, including venue/platform selection, vendor management, creative branding, logistics, partner integration, onsite/virtual support, internal communication, and post-event reporting.

• Build a close partnership with APJ Sales leadership to align marketing efforts with regional business objectives and drive pipeline growth.

• Collaborate cross-functionally with Product Marketing, Partnerships, and Revenue teams to develop localized messaging, content, and CTAs for field marketing initiatives.

• Partner with Lifecycle Marketing on pre- and post-event campaign promotion and follow-up strategies to maximize ROI.

• Drive Account-Based Marketing (ABM) efforts in the region, curating high-touch/high-value experiences such as events, direct mail, and digital campaigns to engage strategic accounts.

• Monitor and report on key metrics, including Average Selling Price (ASP), stage movement, pipeline influence, and regional account penetration.

• Operate as a strategic advisor to sales and marketing leadership, providing insights and recommendations for scaling field marketing efforts across APJ.

Qualifications:

• 3+ years experience of regional event or field marketing experience within SaaS B2B, with a track record of executing in-person, virtual, and hybrid events tailored to diverse cultural contexts.

• Sales Alignment: Proven ability to partner effectively with sales teams, understanding the nuances of the sales cycle to align marketing efforts with business goals.

• Data-Driven Mindset: Strong analytical skills, with the ability to use data and metrics to influence decisions, optimize campaigns, and track performance.

• Technical Proficiency: Familiarity with Salesforce, project management tools, and marketing platforms like 6sense or Looker for tracking and reporting campaign and sales activity.

• Organizational Skills: Exceptional project management abilities, capable of managing multiple priorities on time, within budget, and with limited resources.

• Industry Knowledge: Understanding of the developer ecosystem and familiarity with DevOps concepts, with experience marketing or selling DevOps solutions in APJ preferred.

Pay:

Target pay range for a Level P4 : S$143,000 - S$168,000 SGD* 

*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.