Secureworks (NASDAQ: SCWX) is a global cybersecurity leader that secures human progress with Secureworks® Taegis™, a SaaS-based, open XDR platform built on 20+ years of real-world threat intelligence and research, improving customers’ ability to detect advanced threats, streamline and collaborate on investigations, and automate the right actions.
We enjoy competitive compensation and benefits packages, and reward and recognize our employees for exceptional results. A constant focus on continued learning and growth keeps our team members engaged and excited about “what’s next.” We offer flexible work options when available, and emphasize the importance of work-life balance. We know that when our people are rewarded, recognized, and rejuvenated, we win as a team.
Regions: Australia, New Zealand, Singapore, Malaysia, Thailand
As the APAC Field Marketing Manager, you will be an integral part of the Secureworks marketing team, responsible for accelerating revenue growth and brand recognition in the APAC region. In this role, you will develop the strategic Go-To-Market plan alongside APAC Regional Leaders to execute aligned marketing activity across the region. This role will focus on building integrated programs to generate market awareness, produce quality pipeline, accelerate the sales cycle, and bolster customer relationships.
This role will report into the Global Field Marketing Director (US Based). We are focused on candidates located in Australia.
What You’ll Do
- Partner with the Regional Sales Leader to develop the APAC Marketing plan, integrating quarterly sales and marketing requirements to support regional pipeline and revenue goals.
- Create GTM Strategy and Execution plan for demand generation programs across third-party, partner and hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and direct mailers.
- Forecast and measure impact of marketing plans on sales cycles while analysing program results, optimising as needed.
- Own the planning and execution of key sales/marketing plays to deliver against upsell/cross-sell targets and key account penetration.
- Maintain ongoing communications and be the go-to marketing resource with the regional sales leaders, sellers, SDRs, and regional partners.
- Work closely with the Global Marketing functions and be an active member of the marketing organisation.
- Act as a local extension of the Global Marketing team, ensuring all corporate functions have a voice in region, enabling clear communication of global updates to the APAC team.
- Develop a joint marketing strategy and drive plans with strategic partners in region.
- Budget and Vendor Management
What You’ll Bring
- Enthusiasm and drive to meet KPI’s within the given resource and budget parameters.
- Unmistakable evidence of working independent with curiosity and creativity.
- People Manager with Inbox 0 type personality.
- Bachelor's degree, emphasis in marketing preferred.
- A minimum of 5 years field marketing experience (software/technology preferred).
- Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.
- Knowledge of Marketo, Salesforce, and Tableau is preferred.
- Strong demand generation experience building multi-touch, integrated campaigns.
- Excellent strategic thinking skills with ability to make data-driven decisions.
- Strong communicator with the ability to work well across teams and functions.
Secureworks is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Secureworks are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Secureworks will not tolerate discrimination or harassment based on any of these characteristics.
Top Skills
What We Do
Technology drives human progress. This tenet is the core of our business and vision. Our customers and team members are integral to our continuing success as we provide the essential infrastructure for organizations to transform their digital futures.
