About Boomi and What Makes Us Special
Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
Are you ready to work at a fast-growing company where your work makes a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work alongside world-class talent and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
What You’ll Achieve
We are seeking a dynamic and results-driven Field Marketing Executive to join our team at Boomi. Reporting to the Senior Manager, Field Marketing EMEA, you will:
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Design and Execute Local Activities: Work with local sales leaders to drive revenue growth in the UKI through tailored marketing initiatives. This includes organizing and executing events that engage C-level executives and key personas, fostering meaningful engagement and pipeline progression.
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Elevate Brand Awareness: Deliver consistent messaging and high-impact campaigns to enhance Boomi’s reputation
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Drive Customer Engagement: Support customer retention and upsell opportunities through targeted campaigns, user groups, and customer advocacy programs.
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Optimize Campaign Performance: Track key metrics such as lead conversion, pipeline acceleration, and ROI, leveraging analytics to refine strategies and maximize effectiveness.
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Collaboration Across Teams:
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Work with global marketing teams to localize campaigns and adapt content to regional needs
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Align closely with the sales teams to ensure marketing initiatives support pipeline generation and revenue goals.
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Collaborate with customer success teams to identify and promote customer success stories and advocacy efforts.
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Strengthen Partner Relationships: Build strong connections with local partners, including systems integrators, to co-create and execute joint marketing programs.
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Showcase Expertise: Use events to highlight Boomi's thought leadership and solutions.
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Contribute to Strategy and Reporting: Provide actionable insights to inform regional marketing strategies and track performance to identify opportunities for improvement.
Key Responsibilities:
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Collaborate with local sales leadership to develop, implement and execute go-to-market plans for the UKI markets.
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Organize and execute local events and activities, including trade shows, industry or third-party events, C-level engagements, virtual events, and workshops, to drive demand and pipeline progression.
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Localize global campaigns, execute targeted marketing initiatives, and implement Account-Based Marketing (ABM) strategies (1:Few) to generate leads and accelerate pipeline growth.
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Manage local partner marketing efforts, including engagement with local SIs and coordinating partner marketing plans across the UKI region.
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Align marketing initiatives with pipeline and revenue objectives.
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Analyze campaign performance to meet new logo and customer expansion targets.
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Support the creation and promotion of local customer references.
Essential Requirements:
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Educated to degree level or similar with strong commercial acumen.
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2-5 years of Field Marketing experience in B2B tech, ideally with a SaaS or Enterprise Software vendor.
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Regional experience in the UKI market.
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Proven track record in event planning, campaign execution, and ABM strategies.
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Demonstrated success in demand generation, pipeline creation, and revenue growth.
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Strong analytical skills, including event ROI measurement and data-driven decision-making.
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Self-starter with excellent event management and project ownership skills.
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Familiarity with sales and marketing automation tools such as SalesForce, Marketo, or similar, adept in closed-loop lead management and reporting.
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Skilled in budget management and resource allocation.
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Strong communication, presentation, and writing skills.
Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.
All employment decisions are based on business needs, job requirements, and individual qualifications.
Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to [email protected]. This inbox is strictly for accommodations, please do not send resumes or general inquiries.
Top Skills
What We Do
In a time when connection matters more than ever before, Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning integration platform helps businesses innovate for the future and carry out critical missions that can ultimately change lives, helping us earn recognition as one of Inc 5000’s fastest-growing private companies in the U.S. Boomi boasts an award-winning product and work culture, including Inc. Magazine’s Best Workplaces, as well as two international Stevie® Awards for Company of the Year and Product Innovation. With both our CEO and CFO based in greater Boston, Boomi recently garnered recognition from Comparably for Best Company for Career Growth and Best CEOs for Diversity.
A category-leading, global SaaS (Software as a Service) company, Boomi pioneered iPaaS (Integration Platform as a Service) and recently set a record for the largest customer base in the industry today, including several Fortune 500 companies and notable brands globally, such as Moderna, Novartis, LinkedIn, Cisco, AT&T, and Australian Red Cross.
Boomi’s cloud-native, low-code platform helps organizations across multiple industries intelligently connect data and applications, streamline workflows and deliver more integrated customer experiences. From Moderna creating its vaccine faster to Union Bank & Trust quickly supporting PPP loans to UMass and Cornell University accelerating transformation into cloud-first connected campuses, Boomi's iPaaS was the foundation enabling these organizations to modernize their IT system and accelerate digital transformation.
Positioned as a Leader in the Gartner® Magic Quadrant™ for Enterprise Integration Platform as a Service (EiPaaS) for eight consecutive years, Boomi consistently garners numerous awards, including the Gold Globee® Award in the Platform as a Service (PaaS) category. We boast a worldwide network of approximately 800 partners, including Accenture, Deloitte, SAP and Snowflake; and partner with the largest hyperscaler cloud service providers, including Amazon Web Services, Google and Microsoft, among others.
Why Work With Us
Boomi boasts an award-winning work culture built on five core values: Play for Each Other, Go Beyond, Create Awesome Things, Build Trust and Own It. As we grow rapidly, invest in talent, and cultivate careers, much opportunity exists for professional growth and participation in our vibrant employee resource groups
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