We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.
At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
We are a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: The Online Content Coordinator owns the online content calendar and strategy for Coach and Kate Spade New York UK & EU sites, ensuring content is reflective of the brands, current priorities, and drives trade initiatives and the onsite customer experience.
The successful individual will leverage their proficiency in Ecommerce to:
- Own the UK & EU online content calendar and strategy for Coach and Kate Spade, sharing weekly content performance reports, content analysis and A/B testing
- Proactively manage the timeline for online content, ensuring the timely delivery of information/assets from all key stakeholders
- Manage the briefing and sign-off process for online content, partnering with Buying, Merchandising, Performance Marketing, Web Production & Creative teams
- Add site specific localisation to all briefs and content requests
- Ensure UK & EU site content supports product investment per season as well as key commercial events/campaigns
- Partner with E-commerce Merchandisers to review weekly trade and ensure content supports trade needs
- Attend weekly E-commerce team meetings to share insights on content performance
- Partner with the Content & Production Manager & Senior Web Production Coordinator and support the production of content across UK & EU sites
The accomplished individual will possess:
- Minimum of 1-2 years' experience in an e-commerce or digital focused role
- Passionate about digital marketing and e-commerce, staying up to date on the latest trends, technologies and best practices
- Experience using Google Analytics to measure and analyse site performance and user behaviour
- Ability to multi-task under tight deadlines and a strong sense of urgency
- Strong problem-solving skills, proactive and takes initiative
- Highly analytical and confident using Excel for data manipulation
- Commercial and results driven mindset
- Strong organisation, communication and presenting skills
- Able to work autonomously and as a strong team player
- Ability to act quickly and efficiently to last minute requests and changes
An outstanding professional will have:
- Experience using e-commerce platforms and tools including Salesforce Commerce Cloud, Amplience, Figma and Photoshop
- Project management experience
What Tapestry can offer you:
- Hybrid working (3 days working from the office, 2 days remote)
- Option to finish early on a Friday (Flex Fridays)
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Learning & Development opportunities
- Internal mobility & career progression
- Regular Social Events - Seasonal & Cultural
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
Other benefits include:
- 25 days holiday in addition to bank holidays
- Annual Incentive Plan (company performance bonus)
- Multi brand discount up to 50% off Coach, Kate Spade, Stuart Weitzman
- Private Healthcare with health assessment (Bupa)
- Bupa rewards - Financial wellbeing support and wellness discounts
- Free 24/7 support for family building, fertility and menopause with Maven
- Private Dental Cover
- Eyecare vouchers
- Employee Assistance Program
- Employer Pension Contribution
- Gym discount
- Interest free season ticket loan
- Cycle to work scheme
Our Competencies for All Employees
- Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/
Top Skills
What We Do
A tapestry is made of many threads woven into one story. So are we.
Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility.
Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft.
The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.
Why Work With Us
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.
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Tapestry - Coach, Kate Spade, and Stuart Weitzman Teams
Tapestry - Coach, Kate Spade, and Stuart Weitzman Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.