Events Marketing Executive

About Us:

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace:

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

About the role:

Do you have a passion for delivering impactful marketing campaigns and thrive in a fast-paced events environment? Are you a skilled communicator with a talent for building, nurturing, and maintaining strong relationships? If so, we have an exciting opportunity for you!

We are seeking an enthusiastic and self-motivated Marketing Executive to join our team to support the development and delivery of the Africa Summit, a prestigious event uniting global leaders to discuss critical topics shaping Africa’s future. This role will play a pivotal part in the execution of marketing campaigns and administrative tasks, ensuring the smooth operation and promotion of the event. You will also be responsible for supporting sponsors and managing day-to-day support for a wide variety of clients.

Collaborating with a dynamic team and engaging with stakeholders, you’ll play a key role in the success of one of FT Live’s flagship events. This role is perfect for someone who combines practical marketing skills with the ability to manage sponsorship deliverables seamlessly, ensuring both campaigns and commercial partnerships are executed to the highest standard.

Key Responsibilities:

Event Marketing and Campaign Support:

• Work very closely with the Senior Marketing Manager to support with the execution and event promotion of the Africa Summit
• Collaborate closely with the wider marketing team to support with other administrative and organisational tasks
• Write, build and schedule emails for acquisition and retention campaigns, ensuring timely delivery and consistency with the event’s objectives
• Update and manage content on the event website, including logos, copy, images, and other essential details
• Create and update event collateral and creative assets such as brochures, social media tiles, and speaker materials, aligning with the event’s branding guidelines
• Assist in setting up and managing the networking app, ensuring a seamless user experience for attendees
• Collaborate with internal teams (e.g. design, operations, and commercial) to ensure deliverables are met on schedule
• Negotiate and manage media partnership agreements to maximise event exposure, ensuring timely delivery of agreed assets and tracking performance against partnership goals
   

Sponsorship Coordination and Fulfilment:

• Execute mutually agreed (between FT Live and sponsors) marketing deliverables
• Work closely with the commercial team to foster and maintain relationships with key clients
• Collaborate closely with the marketing team to plan, build and execute sponsor marketing campaigns
• Liaise with sponsors to collect logos, bios, photos, and other required materials for marketing purposes
• Create and share sponsor promo registration links and social media tiles
• Monitor and manage sponsor registrations
• Share relevant data with sponsors throughout the campaign
• Supporting sponsors with any ad-hoc requests and questions in the lead up to, during and after the event

Post-Event Reporting:

• Assist with post-event communications, including thank you emails and feedback collection
• Support the marketing team with the collation of post-event data, including audience demographics and campaign performance metrics
• Share the post-event report and final data lists with sponsors

Required Skills / Experience 

• At least 2-3 years of professional marketing / commercial / account management experience, ideally within the events background 
• Excellent attention to detail, with strong planning, organisational and time management skills
• Ability to juggle multiple tasks and work effectively under pressure to meet tight deadlines
• Strong verbal and written communication skills, with experience in building and maintaining relationships across different seniority levels
• Strong copywriting and proofreading skills
• Proactive and solution-oriented mindset with a “can-do” attitude
• Professional, resilient and adaptable to dynamic working environments
• An element of basic sales skills (negotiating, strong telephone manner, confident presenter)

What’s in it for you? Our Benefits:

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), health coverage (medical, dental & vision insurance), 401k and company match, enhanced family leave packages, and Giving Back opportunities. Full details of our benefits can be found here. 

Further Information:

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.