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What We'll Bring:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
We are seeking a talented and technical Email Marketing Specialist to join our B2B marketing team. You’ll plays a crucial role in driving business growth, enhancing customer relationships, and maximizing our marketing efforts The ideal candidate will have a strong background in email marketing and be proficient in using Oracle Eloqua to create, manage, and launch email campaigns. This role will be responsible for developing and executing email marketing campaigns that drive engagement, retention, and conversion.
What You'll Bring:
- 2+ years of experience in email marketing, with a focus on B2B marketing.
- Experience with marketing automation and CRM systems.
- Strong analytical skills and experience with email marketing metrics and reporting.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Detail-oriented with strong organizational skills.
- Knowledge and experience complying with email marketing best practices and US and international privacy and compliance regulations (e.g., CAN-SPAM, GDPR, etc).
Preferred Qualifications:
- Proficiency in Oracle Eloqua is huge plus,
- Knowledge of HTML/CSS for email template customization is a plus.
- Experience with Adobe Workfront.
- Experience with Adobe Creative Cloud.
- Experience with Salesforce.
Impact You'll Make:
- Performs day-to-day email marketing activities including, but not limited to, email creation, campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
- Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
- Collaborates with design and marketing communications leads to create top-performing, on-brand emails to improve deliverability, reduce spam complaints, and increase open and click- through rates.
- Monitor and analyze campaign performance metrics to optimize future campaigns, and provide reporting to stakeholders.
- Maintain and update the email marketing calendar.
- Performs other related duties as assigned.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Benefits:
TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion’s Employee Resource Groups.
We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
TransUnion's Internal Job Title:
Specialist II, Demand Generation
Top Skills
What the Team is Saying
What We Do
TransUnion is a global information and insights company that makes trust possible by ensuring that each consumer is reliably and safely represented in the marketplace.
We do this by having an accurate and comprehensive picture of each person.
This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world.
Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve.
We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.
Why Work With Us
Our culture is welcoming, energetic and innovative. There’s an overall synergy that flows throughout TransUnion, creating a sense of unity in knowing that we’re all working to achieve the same overall goal. We’re dedicated to providing opportunities for our people to get involved and stay connected with their colleagues across the globe.
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Employees engage in a combination of remote and on-site work.
