Director of Market Strategy and Market Development – Healthcare

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What We'll Bring:

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
TransUnion operates at the intersection of trust and technology to create a more connected healthcare. As the leading provider of identity-based solutions, TransUnion enables healthcare organizations to build trust with patients, consumers, and healthcare professionals with data-driven insights and personalized communications solutions – helping drive strategic business decisions and improved patient experiences and outcomes.
https://www.transunion.com/industry/healthcare-industry

What You'll Bring:

• 8-12+ years of professional experience in general management, business strategy, product marketing, business development, sales/account management, product development, or management consulting
• Deep healthcare industry understanding and experience is required – experience in pharma/life sciences, hospitals/healthcare providers, and/or with solution providers to these industry segments highly desired
• Strong exposure to use of identity data and/or digital marketing solutions within the healthcare space
• Robust knowledge of HIPAA compliance standards as well as data sharing and privacy rules
• Entrepreneurial spirit with growth-focused mindset and demonstrated ability to take an idea or concept to maturity and commercialization
• Ability and desire to function at both strategic and tactical levels
• Experience collaborating across teams and functions, and managing cross-functional teams to drive agenda and achieve alignment
• Strong analytical and insight-driven problem-solving skills  
• Structured and logical thinking with excellent strategic story lining capabilities and ability to synthesize information into key messages appropriate for the audience and focus on what matters most
• Exceptional verbal and written communication, presentation and negotiation skills
• Bachelor’s degree in business, finance, marketing, engineering, or economics (or relevant work experience) required, with MBA highly desired
• Ability to travel at least 20% of the time

Impact You'll Make:

This role will act as a key leader within the US Markets Division of TransUnion and is responsible for developing the strategy, setting the go-to-market plan, and executing against them to drive growth within the healthcare industry. This role will collaborate closely with key matrix partners including sales, marketing, solutions consulting, product, legal, and privacy. To achieve these goals, the Healthcare Director will need to bring and build deep relationships in the broader healthcare community, provide thought leadership and support to sales teams in driving widespread adoption of TransUnion solutions.

You will be responsible for overall solutions-related business strategy, revenue attainment and profitable growth with a focus on healthcare customer engagement and acquisition:

• Identify new product opportunities, build business cases to drive prioritization, and act as the key business stakeholder in the product development process

• Identify, recommend, and coordinate partnerships and data acquisition opportunities that will enable incremental growth

• Lead or act as key stakeholder in projects that will include new product innovation, product enhancements, partnership onboarding and enablement, data acquisition, and industry-specific go-to-market strategy development

• Support the development of a comprehensive strategic plan to increase revenues and profits

• Understand the drivers and detractors of revenue attainment and growth and support monthly business reviews and forecast updates

You will become the trusted advisor to business partners and key stakeholders:

• Build trust with business partners (e.g., Sales, Marketing, Solutions Consulting, Product, Legal, Compliance, Privacy), customers, key decision makers, and project sponsors, leveraging these relationships to develop and maintain an industry perspective. Insights from these partners will help drive innovation, product, service and sales ideas across key customer segments

• Provide leadership and direction to a cross-functional matrix team in support of healthcare initiatives

• Partner with compliance, legal, infosec, and privacy teams to ensure TransUnion adheres to evolving legal and regulatory requirements

• Partner closely with product to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally to a healthcare audience

You will develop and showcase industry insights:

• Maintain deep understanding of the healthcare market, it’s key players and competitive dynamics, and industry trends – including through industry publications, company press releases, and various forms of primary research – and use that information to understand how TransUnion’s solutions meet industry needs, and formulate hypotheses about the future state of healthcare as it relates to TransUnion’s solution areas and future required solution capabilities or positioning

• Conduct or oversee general market research activities by collecting and analyzing data to better describe our organization, the industries we serve, as well as our customers and business partners

• Attend relevant industry events to meet with customers and prospects to stay abreast of industry trends and customer needs

• Represent TransUnion as a subject matter expert on industry panels and conferences

You will engage with the sales and marketing teams to drive revenue:

• Build your network with the relevant solutions-related leadership in major healthcare companies

• Engage with the sales team to build relationships with select clients and prospects, providing subject matter expertise, pursuing a consultative approach to identify areas of improvement, and positioning TransUnion as a trusted partner to help clients achieve their goals

• Identify training and materials requirements to equip the sales team to sell products that meet market-specific business problems, and partner with marketing to create custom content

• Design and execute initiatives, including sales enablement (e.g.., training, collateral, and incentives) to push new and high priority products or offerings into the market

• Support pricing strategy definition and review tactics with sales

• Collaborates with the sales team to understand sales pipeline performance, key account revenue activities, and to prepare revenue insights for the monthly line of business meetings

• Develop healthcare go-to-market strategy, lead execution and iteration against it, inclusive of product positioning and marketing messaging, building awareness through PR and article placements, creating sales and marketing campaigns to communicate tailored messages to specific audiences, and partnering with marketing to create content (e.g., videos, website copy, blog posts, infographics, client success case studies) to articulate the benefits of TransUnion solutions to the healthcare market

• Partner with the marketing team on industry POVs and thought leadership

• Maintain awareness and understanding of our demand-generation strategies to ensure alignment with objectives for measurable growth

• Develop and execute an annual event plan to optimize brand awareness and lead generation

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion’s Employee Resource Groups. 

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

Pay Scale Information :

The salary range for this position is $136,700.00 - $225,500.00. *The salary range for this position reflects the general range of compensation for this job and does not include our bonus incentive(s). This position is eligible for bonus incentive(s). At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, industry knowledge, as well as the scope and responsibilities of the position, and market considerations.

TransUnion's Internal Job Title:

Director, Strategic Planning