Email Marketing Specialist - Outreach (Remote)

We're seeking a Bilingual Email Marketing Specialist (Remote) 

People residing in Venezuela, Colombia, Argentina, Ecuador, Peru, Nicaragua

Work Schedule: Monday-Friday, 9 am - 5 pm EST

Language: Fluent written and spoken English (C1/C2)

Only resumes in English will be considered!

ABOUT US

At Valatam, we are passionate about building extraordinary remote teams in Latin America for growth-minded businesses across various industries, including Recruitment, Law Firms, Logistics, B2C companies, and other startups.

Our values drive everything we do, ensuring that we deliver exceptional service to our clients and create a supportive and dynamic work environment for our team members. You will love it here if you embrace our core values:

• ACTION - You have an action bias. You get things done, fast.
• CARE - You take pleasure in helping others and doing things the right way.
• OUTSTANDING- You have the highest standards and run things like a well-oiled machine.
• DEPENDABLE - If someone asks you to do something, they KNOW it will get done.
• ENERGY - You bring a positive, enthusiastic, can-do attitude to work every day.

THE ROLE

We’re looking for a perceptive and ambitious person to join our close-knit remote team as a data-driven bilingual outreach specialist. As a Valatam team member, you will play a crucial role in orchestrating email outreach efforts, designing, developing, and executing outbound email campaigns while tracking and analyzing the performance of these campaigns. Someone who can use email automation tools to optimize engagement, monitor email deliverability, and address issues. This role requires a track record of success in driving engagement and conversions through strategic email outreach.

You’ll have success here if you value clear processes and feel qualified to do the following:

• Working independently and taking full ownership in the development and execution of cold email outreach campaigns to target audiences, aligning with marketing objectives and sales goals.
• Developing and implementing list-building strategies for target audiences and segments.
• Designing and maintaining email templates that are visually appealing, mobile-responsive, and optimized for engagement.
• Designing and executing A/B tests, managing testing calendar, and recording results.
• Monitoring email deliverability and address any issues, ensuring optimal inbox placement.
• Compiling, updating, and keeping track of email lists and databases.
• Following up on emails and redirecting them to the appropriate departments.
• Using analytics tools to track and analyze campaign performance, including open rates, click-through rates, and conversions
• Assisting in developing customer communication strategies, including segmentation, content creation, and drip campaigns.
• Participating on regular Marketing brainstorming sessions to discuss ideas, projects, and updates.
• Collaborating with graphic designers to improve the appearance layout of outputs.

KEY PERFORMANCE INDICATORS (KPIS) AND EXPECTED RESULTS

You are the right person for the role if you can achieve 15 qualified sales appointments booked and attended per week as a result of email outreach campaigns. Your overall performance will be measured based on the following indicators.

• Number of appointments scheduled as a result of email outreach campaigns
• Open rates, click-through rates, and response rates for email campaigns.
• Conversion rates from initial outreach to qualified leads or opportunities.
• Engagement metrics such as social shares, replies, and forwards generated by outreach efforts.
• Contribution to overall pipeline and revenue targets through successful lead generation and nurturing activities.

• C1/C2 English with exceptional skills in writing resonating messages.

• Minimum of two years of experience in developing and implementing cold email outreach campaigns.
• Experience developing and implementing cold email strategies with tools such as instantly.ai, apollo.io, and millionverifier (or similar software).
• Experience with HTML and CSS for email template customization.
• Experience in crafting and delivering professional pitches and follow-ups.
• Graduated (or soon to graduate) with a college degree.
• A quiet home office with a desk and office chair.
• Stable internet with at least 10 MBPS download & 2 MBPS upload speed.
• A laptop/desktop with 8GB RAM, a 1.6GHz processor, and 50GB of free hard-drive space, a headset, and a smartphone.
• Access to a backup place of work in case of a power cut or internet failure, as well as a secondary backup internet option (mobile hotspot, Multibam, WiPod, etc.)

We value relevant work experience and 'hard' skills, but we also look for smart people who possess the soft skills that will make them successful as remote team members, such as hard work, good communication, punctuality, common sense, fast learning, initiative, orientation to detail, professionalism, positive attitude, consistency, reliability, and honesty.

• Our pay rate: US$6/hr (approx US$1056/month).

• Ongoing pay rate increments once a year based on performance.
• Discretionary bonuses.
• 5 Holidays as PTO.
• 10 Self-care days.
• Gym/Wellness allowance.
• Medical stipend after 6 months of services provided.
• Unlimited online fitness classes with our online personal training partner.
• Invites to our annual Christmas parties and other in-person or online gatherings.

WHY VALATAM

• Work-from-home, fully remote positions.
• Secure long-term work opportunities.
• Gain international experience working with US companies.
• Enhance your English proficiency in a multicultural work environment.
• Paid training opportunities and gain experience in a new industry.
• Work with a dynamic team dedicated to excellence and innovation.
• Experience a healthy work/life balance.
• Earn competitive pay in USD currency.

Please fill out our application form, ensuring you answer all the questions. We will get back to you with more information shortly after receiving your application.