Ecommerce Key Account Manager (B2B), Taiwan

Posted 9 Days Ago
Be an Early Applicant
Taipei
Senior level
Kids + Family • Retail • Robotics
The Role
Manage and grow key eCommerce accounts in Taiwan by implementing strategic business planning, data-driven marketing, and collaborative campaigns to drive sales and customer engagement.
Summary Generated by Built In

Job Description

Are you energized about delivering impactful sales and marketing strategies to help ignite love for LEGO in the hearts of kids and adults?

Join us on an exciting journey to recruit new consumers and shoppers into the LEGO brand in our eCommerce channels for LEGO Taiwan!

Core Responsibilities

  • Lead eCommerce key accounts and participate in joint business planning, assortment & promotion planning

  • Lead eCommerce channel expansion in Taiwan (including marketplaces), while maintaining strong relationship with existing accounts to deliver exponential growth

  • Formulate eCommerce roadmap & business projections

  • Lead short to long-term strategy setting for eCommerce accounts (including Omni-channels)

  • Define and drive shopper value proposition of accounts to prioritize and enhance commercial opportunities

  • Improve eCommerce shopper occasions via jointly-design and implement on-site and off-site campaigns/promotions to recruit and retain shoppers.

  • Own key metrics including selling-in/ consumer sales target setting, demand planning, in-stock level, eCommerce perfect store, account P&L management.

  • Champion the use of data and turn into sales and marketing action, particularly in digital, data-driven media

  • Deliver accurate sales forecast for a 12-month horizon for each specific customer and translate into sales

  • Drive eCommerce perfect stores (content, SEO/SEM, assortment, rating & reviews) by leveraging regional solutions

  • Work collaboratively with cross functions in Hong Kong & Taiwan, including sales, operations, digital marketing, brand team and customer development, as well as APAC regional colleagues driving effective planning and execution

  • Prepare customer meetings, proactively handle both sales and non-sales levers, to track and take corrective actions.

  • Stay up-to-date on market and shopper trends, particularly ecommerce, omnichannel and digital media related, to unlock new commercial opportunities

Play your part in our team succeeding

The eCommerce team is an energetic, passionate and growing part of LEGO HKTW team, leading exponential growth in the overall HKTW business as a strategic priority channel.

This role, eCommerce Key Account Manager will lead key strategic accounts within eCommerce, working across the business with multiple functions to drive growth.

The successful applicant is expected to bring eCommerce/digital expertise and experience to not only drive the success of the channel, but to help build stronger eCommerce/digital capabilities in the Sales team and overall BU HKTW to innovate for the future.

The role of the KAM is to represent the LEGO Group in their day to day interactions with our business partners, bringing to life and delivering on our Partner Promise, and in true LEGO fashion, have fun doing it and ultimately bring the LEGO play experience to many more children in Hong Kong & Taiwan!

Do you have what it takes?

  • Minimum 5 years experience in eCommerce Sales, preferably with knowledge of dealing with online marketplaces in HKTW (eg. MOMO, PCHome, Shopee, Amazon, etc) and own brand.com

  • Experience in eCommerce on-site and off-site campaign/promotion planning and execution

  • Account management and joint business planning experience

  • Strong negotiation and collaboration skills, including responsiveness and attention to detail

  • Knowledge of eCommerce fundamentals within retail digital platforms. Experience leading digital metrics (UV, CTR, ROAS)

  • Strong fluency in data analytics, data-driven approach

  • Strong problem solving skills and critical thinking

  • Previous sales track record focusing on growth achievements.

  • Experience to work with eCommerce 3rd party fulfillment partners

  • Experience in sales function as an account manager or buyer-experience in E-retail

  • Cross-functional collaboration experience with marketing functions, especially digital / performance marketing

  • Dedicated, strong willingness and proactive attitude to engage, spar and influence on key responsibilities.

  • Ability to work independently, energetic and willing to thrive in a fast-moving, entrepreneurial atmosphere.

  • Adaptable to changes and be at the forefront to lead change in both actions and behavior.

  • Have a learning approach to adapt to the evolving ecommerce new retail, media and operational environment

  • Experience working with team in different regions

This role is an opportunity to join an exciting, innovative and trendsetting brand in a fast-moving and strategic area of the business - eCommerce. To help strengthen even further our market position and adapt to a dynamic retail landscape, we are looking for CURIOUS, FOCUS and BRAVE people!

#LI-JL3

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Top Skills

Data Analytics
Digital Marketing
Ecommerce Platforms
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The Company
HQ: Billund
19,827 Employees
On-site Workplace

What We Do

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.

We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.

Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.

These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.

A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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