eCommerce Content & Operations Director

Job Description :

Job Title 

eComm Content & Operations Director

L4

About us– External Job Adverts Only

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating!

About the Role:
The Director eCommerce Content & Operations will drive and lead Diageo’s digital content strategy, off-platform media, and supporting technologies that drive growth and share of across the US Spirits portfolio. This role is pivotal in shaping the future of our B2C and B2B eCommerce channels, leading the content strategy behind our activations on UberEats, Instacart, DoorDash, Walmart, Total Wine & More, SGWS Proof, and BreakthruNow, as well as off-platform media campaigns that drive traffic to those partners.

As a key leader in our organization, you will lead all aspects of the entire ecosystem of eCommerce product content, syndication, ratings & reviews, shoppable off-platform media (paid social, programmatic), eComm marketing content, and a content studio that fuels commercial success. You will drive cross-functional collaboration across internal teams and external partners to ensure seamless integration of content and commerce strategies.

Key Responsibilities:

Team Leadership and Cross-Functional Influence

• Lead a 9-person team (6 FTEs, 3 contractors) across content, media, and operations
• Partner with internal teams, including eComm Strategy & Partnerships, B2B eComm, Global d-Comm, Trade Marketing, Shopper Marketing, and Finance
• Build strong relationships across agencies, syndication platforms, and retail partners to optimize execution
• Budget oversight

Omnichannel Integration & Innovation

• Champion digital-first activations that connect online and in-store shopping experiences
• Develop AI-driven content optimization and search-enhanced product visibility
• Stay ahead of omnichannel marketing trends and emerging technologies

Digital Shelf & eComm Marketing Content

• Lead all aspects of product catalog across 900+ skus and syndication of content to 25 customers/partners
• Strategy and delivery of eComm marketing content across all key partners
• Manage creative agency and syndication partner relationships to optimize efficiency and scale

Off-Platform Conversion Media

• Leverage a combination of shoppable technologies and shopper data to drive traffic to platforms and sales online, creating a cohesive shopper experience and driving  demand outside of the store

Content Studio

• Leadership over Customer Marketing Content Studio, adapting brand and shopper content to be fit-for-purpose for field sales and Trade Marketing utilization

Experience / skills required:

Key Qualifications

• 15-20 years of experience in eComm content, digital media, or shopper marketing within CPG, retail, or agency environments
• Strong background in digital shelf strategy, content syndication, and commerce media
• Proven leadership experience managing teams and agencies
• Expertise in paid social, programmatic, and retail media
• Knowledge of Salsify, syndication tools, and eCommerce merchandising best practices
• Exceptional communication and presentation skills

• Experience managing or working with in-house creative teams a plus

Flexible Working Statement: 

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.  

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2025-04-14

Salary Range:

Minimum Salary:

$165600

Maximum Salary:

$276000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.