eB2B Platform Product Management Graduate Intern

Posted 3 Days Ago
Be an Early Applicant
Atlanta, GA
Internship
Food
The Role
The Graduate Summer Intern will work with product, marketing, and operation teams to analyze customer segments, conduct competitive analysis, and identify key UI/UX elements to enhance myCoke as a digital experience platform. Responsibilities include synthesizing customer insights and formulating a pitch for platform improvements.
Summary Generated by Built In

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

Relocation Provided:

Job Posting End Date:

January 31, 2025

Shift:

Job Description Summary:

This Graduate Summer Intern will work as a team member of the North America eB2B organization, working with the Product, Marketing, and Operation teams to create a recommendation for how myCoke can become a Premiere Digital Experience Platform designed to help grow our customer’s beverage business.

Function Related Activities/Key Responsibilities:

  • Analyze myCoke’s customer segments and business objectives for both bottle/can and NAOU products to build a comprehensive understanding of current needs and opportunities.

  • Conduct a competitive analysis not only of platforms within the Beverage sector but also across various B2B and B2C industries. Focus on identifying key elements that differentiate user experiences and provide business value, with a focus on engagement metrics.

  • Identify standout UI/UX elements and strategic or philosophical differences across platforms, exploring how these contribute to superior user engagement and brand value.

  • Synthesize insights from North American customer segments and best-in-class customer experience platforms. Formulate a pitch that outlines the most valuable elements to integrate into myCoke, ensuring both qualitative and quantitative justifications for user experience and business impact.

Education Requirements:

  • Currently pursuing a graduate-level degree in Business, Computing, Technology Management, Information systems, Design or equivalent area with a final graduation date no earlier than December 2025.

Related Experience:

  • Market research and competitive analysis

  • Creative problem solving and systems thinking

  • Understanding of Agile/Lean Product Management

Functional Skills:

  • Strong collaboration, technical, analytical, and visualization skills.

  • Strong communication skills.

  • Proficiency in market research including surveys, focus groups, and customer interviews

  • Data analytics and interpretation

  • Bonus skills in Figma/Sketch, ChatGPT, and B2B/B2C Commerce Platforms

Monthly salary: $6,066

Location: Atlanta, Georgia

Skills:

Business, Competitor Analysis, Customer Experience (CX), Customer Interviews, Market Research, organization, Problem Solving, Product Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Top Skills

Figma
Sketch
The Company
Alpharetta, GA
88,900 Employees
On-site Workplace
Year Founded: 1892

What We Do

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.

In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.

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