Martech Product Management Intern

Posted 3 Days Ago
Be an Early Applicant
Atlanta, GA
Internship
Food
The Role
As a Martech Product Management Intern, you will engage with business stakeholders to gather product ideas, assist in product development planning, maintain a dashboard, contribute to user acceptance testing, and provide insights through analytics and trend identification, all while gaining hands-on experience in product management and marketing technologies.
Summary Generated by Built In

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 31, 2025

Shift:

Job Description Summary:

Martech Product Management Intern (Summer Internship)Location: Atlanta, GADuration: Summer 2025 About Us: Join our dynamic Global Marketing Technologies team and be at the forefront of enhancing Consumer Experience and Consumer Engagement! As a Martech Product Management Intern, you will support our global teams in driving innovative solutions that align with our business objectives. This is a fantastic opportunity to gain hands-on experience in product management, analytics, and marketing technologies. This internship offers a unique opportunity to learn, grow, and make a meaningful impact, providing you with a competitive edge in your future career.

 

Key Responsibilities:

  • Engage with key business stakeholders to draft product and feature ideas.
  • Develop requirements analysis and assist in planning product development processes.
  • Create and maintain a Martech Operations dashboard.
  • Develop product/feature level user stories, release plans, and communication plans.
  • Contribute to User Acceptance Testing (UAT) of product features and user stories.
  • Provide forward-thinking insights through industry/economics analysis and trend identification.

 Education Requirements:

  • Currently pursuing a bachelor’s or master's degree in business, Accounting, Finance, Engineering, or a Statistical area.
  • Currently pursuing a degree in a related major with a final graduation date no earlier than December 2025.

 Related Experience:

  • Background in Data Analytics, Mathematics, or Systems.
  • Understanding of the Consumer-Packaged Goods (CPG) industry is a plus.

 Functional Skills:

  • Strong collaboration, technical, analytical, and data visualization skills.
  • Excellent communication skills, both verbal and written.
  • Proficiency in Excel and PowerPoint.
  • Bonus skills in PowerBI, Python, JavaScript, and Azure Dev Ops.

 What You Will Gain: As a Martech Product Management Intern, you will gain:

  • Practical Experience: Work on real-world projects, covering all stages of product development, and build a solid foundation in the Martech landscape.
  • Collaborative Environment: Collaborate with diverse professionals, enhancing your teamwork and interpersonal skills.
  • Global Martech Exposure: Gain insights into global marketing strategies, latest industry trends, and advanced tools.
  • Technical Skills: Sharpen your skills in tools like Excel, PowerPoint, PowerBI, Python, JavaScript, and Azure Dev Ops.
  • Professional Growth: Receive personalized mentorship from experienced CPG industry professionals.
  • Communication Skills: Develop strong abilities in presenting ideas and creating user stories, release, and communication plans.
  • Business Acumen: Understand business operations, requirements analysis, and product management processes.
  • Innovation Skills: Contribute to innovative solutions through UAT and industry trend analysis.

Monthly Salary:

Undergraduate: $4,506

Graduate: $6,066

Skills:

organization

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Top Skills

JavaScript
Python
The Company
Alpharetta, GA
88,900 Employees
On-site Workplace
Year Founded: 1892

What We Do

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.

In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.

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