E-Commerce Trade Marketing Specialist

Posted 5 Days Ago
Be an Early Applicant
Seoul
Senior level
Food
The Role
The E-Commerce Trade Marketing Specialist at Royal Canin Korea will enhance e-merchandising and product recommendations through effective partnerships with online customers. Responsibilities include analyzing category insights, developing KPI dashboards, optimizing RTM strategy, managing budgets, and facilitating communication with global teams to align marketing strategies.
Summary Generated by Built In

Job Description:

The role works with Royal Canin Korea E-Commerce team based in Seoul. The purpose of this role is to ensure the e-merchandising and recommendation of Royal Canin products by partnering with a variety of online customers and channels. This position plays an important role in driving sales and growing category in the digital space.

What are we looking for?

  • Over 5 years of experience in FMCG, including a minimum of 3 years in the E-commerce field.
  • Advanced level of English both written and verbal
  • Strong customer and marketing experience that includes selling, negotiating, and leveraging insights and proven ability to understand and translate brand strategies into engaging customer strategies that are mutually beneficial for company and customer
  • Business acumen with a good understanding and application of the sales cycle, innovation processes and broader business implications to making judgments and recommendations for action. Having worked with Key Accounts with JBP(Joint Business Plan)
  • A confident and articulate communicator

What will be your key responsibilities?

  • Analyze category insight and research data to drive actionable initiatives
  • Develop and maintain dashboards to track KPIs (Sell-in/Sell-out, Portfolio performance, Data-driven insights for actions)
  • Optimize a RTM (Route-to-Market) strategy that integrates the market environment with the company's objectives
  • Plan and implement customer marketing programs to improve e-merchandising and pet owner experience
  • Perfect Digital Store Champion (Global E-Merchandising Signature Program) - Track, embed, and enhance key levers while effectively engaging stakeholders.
  • Manage budgets (Trade/A&CP) to ensure efficient allocation and maximum ROI across campaigns and channels
  • Strategic Revenue Management (SRM): Optimize pricing, promotions, product mix, and trade investments to manage revenue and profitability
  • Facilitate communication with global and regional teams to ensure alignment and consistency.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

The Company
HQ: McLean, VA
41,866 Employees
On-site Workplace
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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