Company Description
Since 1828, Guerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has explored, innovated and perfected its Fragrance, Skincare and Makeup thanks to its daring creators of mythical creations with timeless know-how. All with Nature and Art as inspiration and the Culture of Beauty as a signature.
In Fragrance, Guerlain Master Perfumer, Thierry Wasser, embodies the fifth generation of Guerlain Perfumers. As a figure within the contemporary fragrance world, Thierry Wasser has put his name to many of the House’s creations. He contributes to an olfactory legacy of some 1100 fragrances and explores the world in search of the most exclusive raw materials. In Makeup, newly appointed Guerlain Creative Director of Makeup, Violette, seemed destined to join the house synonymous with French beauty and constant innovation. With her creativity, Parisian chic and eye for high standards, she knows better than anyone else that makeup is nothing if not the art of bringing out the beauty in each and every one of us.
The House is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, Guerlain seeks to protect one of Nature’s most precious wonders: bees, sentinels of the environment and symbol of the House.
Job Description
Support acceleration of Guerlain’s brand site efforts, including e-merchandising, strategic planning, operational support, and best-in-class site experience. Assist in implementing key digital marketing efforts across performance marketing and CRM to achieve Guerlain.com goals.
PRINCIPAL DUTIES AND RESPONSIBILITIES
- Support growth of Guerlain.com business
- Own Guerlain.com Site Content Calendar to ensure there is one consistent customer experience
- Manage communication of calendar changes and updates regularly to necessary cross functional teams.
- Business Performance
- Monitor Guerlain.com business to achieve fiscal sales goals
- Report daily and weekly sales targets
- Implement initiatives as needed to meet sales goals
Site Merchandising & User Experience:
- Monitor site content and experience:
- Communicate calendar changes and updates regularly to necessary cross functional teams.
- Ensure best-in-class, optimized site merchandising plans and execution which align with business goals
- Partner with site team on timely updates to create luxurious customer experience
- Collaborate with HQ on site content updates and needs
- Update select site content such as offers/promotions, promotional messaging and on site search
Budget planning & Forecasting:
- Lead inventory management with Brand & Logistics teams
- Keep track of active products inventory, manage inventory activation and sample/GWP inventory tracking.
- Lead in collaboration with Sr Manager forecasting projects for new launches and ecommerce support elements
Digital Marketing
- Support Sr Manager in 360 strategic execution of key launches and website performance
- Own wrap-up reporting and analysis on key online tactics to share widely with cross-functional teams
- Support execution of Paid Media marketing tactics by sharing assets with agency and including tactics in Site Content Calendar
- Execute Email Marketing plans with supporting tools and HQ
CRM:
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- Liaise with customer service team to ensure timely resolution of customer questions and order issues
- Pro-actively share relevant training materials and press with Customer Service team to better service clients
- Collaborate with Sr Manager in scheduling, orchestration, and monitoring live shopping events on a monthly and ad hoc basis
Analytics & Reporting:
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- Monitor Google and paid search trends.
- Assist with analysis of performance metrics
- Own 360 DTC Learnings and Growth Opportunities to Share with Team
Competitive Landscape:
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- Provide regular updates on competitors’ online presence, including mobile and social media, with specific callouts to innovation and newness.
- Proactively searching data and be the catalyst/gold mind of information to share back with the team to keep growing DTC business and stay competitive
- Perform additional duties and responsibilities as necessary to support business growth
SUPERVISION RECEIVED
E-Commerce Senior Manager
Qualifications
- 5+ years of experience in the beauty and/or Digital/E-Commerce preferred
- Detail-oriented; able to multi-task, prioritize, and manage multiple projects simultaneously in a fast-paced, deadline-driven environment
- Able to manage multiple projects simultaneously
- Strong organizational skills and able to proactively problem solve
- Able to communicate effectively, collaborate, and influence across groups
- Strong understanding of Ecommerce KPIs, data analysis, and reporting tools
- Proficient in Microsoft Office Suite (Outlook, Excel, PowerPoint), Google Analytics, A/B Testing Platforms and Salesforce Commerce Cloud
- Strong and effective business writing skills
- Aptitude for working with Internet tools (i.e., web-based reports, databases)
- Ability to deal with confidential information and/or issues using discretion and judgment
- French proficiency preferred
Additional Information
Hybrid schedule in office 3x per week.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $95,000.00 - $105,000.00.
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
What We Do
LVMH is the world leader in luxury.
A family group founded in 1987 and headed by Chairman and CEO Bernard Arnault, LVMH is now home to 75 iconic Maisons, which embody a distinctive art de vivre blending heritage and modernity. With reported sales of 79.2 billion euros in 2022 and 5600 stores around the world, we are the only group present in all major sectors of the luxury industry: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, Selective Distribution.
Our long-term vision, entrepreneurial spirit and constant search for new solutions set us apart. The success of our Group is only possible thanks to our employees: 196,000 passionate and committed women and men, representing 190 nationalities, work in our studios, workshops, wineries, factories, offices and boutiques all around the world. Their talent and their diversity are our strength.
Being part of LVMH means being continuously inspired by our heritage, creativity and sense of the collective. We have exceptional stories to share and an unrivalled legacy to pass on to future generations.
Being part of LVMH means being challenged. We set ambitious paths to excellence by continuously pushing the boundaries, raising our standards and renewing ourselves to ensure the long-term development of our Maisons.
Being part of LVMH means belonging to one of the world’s most creative and innovative communities. We foster collaborations that enable our people to enrich their knowledge, grow their network and share their passions.
Being part of LVMH means being supported in an inclusive and diverse workplace, where all voices are heard and each talent is given the means to thrive.
In 6 different industries, across 81 countries, LVMH and its Maisons are committed to exemplary ethics, social and environmental responsibility. We strive to ensure that our products and the way they are made have positive impact on our entire ecosystem and on our host communities.
At LVMH, we craft the future.
