Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our growing team of 1,800+ Personios across Europe and the US are building user-friendly products that delight our 14,000+ customers and their 1.5 million employees. Ready to make an impact from day one?
This role can be based (hybrid) in any of our European offices: Munich, Berlin, London, Dublin, Amsterdam or Madrid.
Join our dynamic Marketing team as Director, Websites, working with the best marketers in the business to drive demand and take your career to the next level in this fast-paced environment where you will be given the opportunity to thrive.
The Role:
As the Director, Websites, you will be responsible for creating engaging and high converting web experiences by overseeing the strategy, roadmap and optimization of Personio's multi-language websites - the shop windows of our company.
You will devise and lead a strategy that requires ongoing XFN collaboration to ensure a cohesive and impactful online presence that supports the company's overall marketing and growth objectives.
Beyond strategy, you will be responsible for recruiting, developing, and empowering a talented web team, ensuring they have the guidance and resources needed to achieve outstanding results. Your leadership will be instrumental in building a high-performing team that consistently raises the bar for web experiences at Personio.
Key Responsibilities:
- Develop and implement a holistic web strategy that aligns with Personio's brand, marketing, business goals and regional growth priorities
- Manage and motivate a diverse team of skilled web managers, developers and web analysts as well as freelancers and agencies when required
- Create a web experience with best in class UX for new and returning visitors.
- Efficiently manage and utilise the web budget
- Achieve top organic search positions for high value/competition keywords and create and manage an ongoing SEO roadmap
- CRO - conversion optimisation by developing a best in class CRO framework and sprint cycle, partnering with the wider marketing team to gather and prioritise requests that will continue to optimise on-page conversion across all sites
- Ensure the website is technically best in class, scalable, and optimized for performance
- Stay up-to-date with the latest web design trends, technologies, and impact of AI to continually enhance the website's effectiveness
- Provide regular reporting and insights on key metrics and build a clear visualization of user journeys
- Cross functional senior stakeholder management across the business
Required Qualifications:
- 10+ years of experience in a Web Director role, preferably in a B2B SaaS
- Proven track record of successfully managing and optimizing B2B websites to drive business results (Engagement, Pipeline, Revenue, User Acquisition)
- Experience of hiring, leading and developing high performing web teams spanning design, technical and operational functions
- Excellent understanding of web design principles, user experience, and Content Management Systems
- Foundational knowledge of HTML, CSS, JavaScript.
- Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics, MixPanel) and A/B testing tools
- Fluency in English, in addition German language would be great
- Experience in the HR software category, PLG strategies or personalization strategies would be a huge bonus but is not essential
Why Personio
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:
- Receive a competitive reward package - reevaluated each year - that includes salary, benefits, and pre-IPO equity
- Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
- Make an impact on the environment and society with fully paid Impact Days
- Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
- Find your best way to work with our office-led, remote-friendly PersonioFlex!
- Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations
- Engage in a high-impact working environment with flat hierarchies and short decision-making processes
Top Skills
What the Team is Saying
What We Do
We believe small and medium-sized organizations are the backbone of global economies, and their most valuable asset is the people they employ. But many of their HR teams are held back by complicated, time-consuming processes and admin. We’re changing that with our all-in-one HR solution that transforms the way millions of people experience work every day.
At the core of our people-focused product are the individuals who craft it: We proudly identify as Personios. As we build on our success as Europe’s leading HR platform for SMEs, we are looking for the brightest minds to bring their own innovative ideas to the table. When you join our team of 1800+ across Europe and the US, you’ll have an impact from day one – for our 15,000 customers and the 1.5 million employees we serve.
Why Work With Us
Personio is one of the most valuable tech startups in Europe, but we're just getting started with revolutionizing HR for the 1.7 million small and medium-sized organizations still stuck in the spreadsheet era. Now we need your experience scaling tech companies to take us to the next level.
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Personio Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
