We’re changing the game with a first-of-its-kind, conversation-centric platform that unifies team collaboration and customer experience in one place. Powered by AI, built by amazing humans.
Our culture is forward-thinking, customer-obsessed and built on an unwavering belief that connection fuels business and life; connections to our customers with our signature Amazing Service®, our products and services, and most importantly, each other. Since 2008, 100,000+ companies and 1M+ users rely on Nextiva for customer and team communication.
If you’re ready to collaborate and create with amazing people, let your personality shine and be on the frontlines of helping businesses deliver amazing experiences, you’re in the right place.
Build Amazing - Deliver Amazing - Live Amazing - Be Amazing
Nextiva is seeking a strategic and innovative Website Strategist & Web Development Leader to join our dynamic team. Reporting to the VP of Revenue Marketing, you will be responsible for defining and executing a comprehensive website strategy to drive acquisition, engagement, and revenue. You will lead the development, optimization, and growth of Nextiva's WordPress-based websites, focusing on delivering a seamless, high-conversion digital experience that supports our business objectives.
Key Responsibilities:
Website Strategy & Ownership:
- Develop and own the strategic roadmap for Nextiva's WordPress-based websites, ensuring they are aligned with business goals, brand standards, and revenue targets.
- Oversee the design, development, and maintenance of WordPress sites, focusing on user-centric design, performance optimization, and features that drive revenue growth.
- Lead initiatives to innovate and enhance the web experience, leveraging data insights and best practices to support customer acquisition and retention.
Acquisition & Revenue Focus:
- Create and implement strategies to convert website traffic into leads and sales, optimizing for revenue-generating features such as lead forms, CTAs, landing pages, and personalized user journeys.
- Collaborate closely with marketing and sales teams to align website initiatives with broader revenue goals, ensuring the website plays a critical role in the sales funnel.
Vendor & Partner Management:
- Select, manage, and collaborate with external vendors, agencies, and service providers for web development, redesign projects, and platform re-platforming.
- Oversee and coordinate redesign projects, ensuring seamless integration with WordPress platforms and maintaining project timelines and budget.
User Experience (UX) & Design:
- Lead efforts to improve the website’s UX, focusing on navigation, design, and content structure to enhance user engagement and satisfaction.
- Ensure a cohesive and visually appealing brand presence across all website touchpoints, optimizing for mobile and desktop experiences.
Content Management & Optimization:
- Oversee content creation, maintenance, and updates to ensure accuracy, relevance, and alignment with SEO best practices.
- Work closely with content creators, designers, and developers to produce high-quality web experiences that engage and convert users.
Analytics & Performance Measurement:
- Utilize web analytics tools to monitor website performance, user behavior, and key performance indicators (KPIs) to inform continuous improvement.
- Report on website performance metrics, providing actionable insights to optimize user engagement, lead generation, and revenue.
SEO & Organic Traffic Growth:
- Develop and implement strategies to drive organic traffic growth through SEO best practices, keyword research, and content optimization.
- Collaborate with the SEO team to improve search visibility and drive relevant traffic to key pages.
Team Leadership & Development:
- Lead a team of developers, fostering a collaborative, innovative work environment that prioritizes continuous improvement and strategic alignment with marketing and sales.
- Champion a culture of testing, quality assurance, and optimization, instilling a belief that there is always room for improvement.
Innovation & Personalization:
- Experiment with and implement new tools, tactics, and best practices to deliver personalized website experiences tailored to specific user segments, industries, and customer journeys.
- Explore and test innovative approaches to enhance user engagement, lead generation, and revenue conversion on the website.
Required Skills and Qualifications:
- 8+ years of experience in website strategy, development, and management, with hands-on experience in WordPress.
- Proven track record of developing and executing strategies that drive acquisition, engagement, and revenue through a digital platform.
- Experience in a B2B SaaS or technology company, particularly within a marketing or digital marketing team.
- Expertise in content management systems (CMS), website analytics tools, and conversion optimization.
- In-depth knowledge of WordPress, including themes, plugins, and customizations, as well as familiarity with HTML, CSS, JavaScript, and XML.
- Strong understanding of SEO, user experience (UX) design, and digital marketing concepts.
- Experience managing and coordinating projects with external vendors, agencies, and teams.
- Excellent project management skills with the ability to juggle multiple projects and initiatives simultaneously.
- Strong communication and collaboration skills, with the ability to lead cross-functional teams and align stakeholders.
- Knowledge of website security, data privacy, and compliance with relevant regulations (e.g., GDPR, CCPA).
Nextiva Core Competencies / DNA:
- Drives Results: The successful candidate will be action oriented, with a passion for solving problems. They will bring clarity and simplicity to ambiguous situations. This individual will challenge the status quo; asking what we can do differently and finding ways to create and build more success. They are a change agent, prepared to lead and drive changes as we transform.
- Critical Thinker: The successful candidate is fact based and data driven, able to understand and articulate the “why,” identifying key drivers and learning from the past. They are forward-thinking, anticipating problems before they arise. They’ll recommend and action well thought out solutions, understanding the risks and dependencies.
- Right Attitude: The successful candidate will be team-oriented, collaborative and competitive with a winning mindset; they’re resilient and able to easily bounce back from setbacks. They will be able to zoom in / out, willing to be hands-on to help solve important problems while being a motivating figure for the team along the way. They will embrace a culture of service and learning with a focus on caring, supporting and respecting our customers and team members.
Compensation, Rewards & Benefits:
The salary or hourly wage offered by Nextiva to external candidates considers a wide range of factors, including but not limited to skills sets, experience, training, licensure and certifications, etc. Our compensation decisions are dependent on the facts and circumstances of each case. Our estimate of the expected hiring range for the position as posted is $126,000– $197,000. A different level in the job hierarchy may apply to a specific candidate resulting in a different hiring range.
Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.
Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs in late 2021, valuing the company at $2.7B.To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog.
Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS.
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Top Skills
What We Do
Nextiva is a communications company that helps businesses build deeper connections with their customers. Nextiva combines communication channels — voice, video, collaboration, SMS, and surveys — to help businesses access the information they need at the right time to know their customers and drive business results.
Recognition and Awards
2022 | Comparably’s Best Leadership Team
2022 | Comparably’s Best CEOs for Women
2022 | Comparably’s Best Global Company Culture
2022 | Comparably’s Best Places to Work in Phoenix
2021 | LinkedIn Employee Engagement Champion
2021 | Comparably’s Best Compensation
2021 | Comparably’s Best Company Culture
2021 | Comparably’s Best CEO
U.S. News & World Report: Best Business Phone Service of 2020
2020 | Stevie Awards for Sales & Customer Service - Gold, Bronze, and Silver
2020 | Phoenix Business Journal Largest Phoenix-Area Software Firm
2019 | U.S. News & World Report Best Overall Business Phone Service
2019 | Glassdoor Top 100 Best Places to Work
2019 | Comparably’s Best Compensation
2019 | Comparably’s Best Company Outlook
2019 | Comparably’s Best Product Team
2019 | Comparably’s Best Marketing Team
2019 | Frost & Sullivan Customer Value Leadership
2019 | Gartner Peer Insights Voice of the Customer
2019 | Deloitte Technology Fast 500
2019 | azcentral.com Top Companies to Work For in Arizona
2019 | Phoenix Business Journal Healthiest Employer
2019, 2018 | Phoenix Business Journal Largest Software Firm in Phoenix
2018 | Spirit of Enterprise - ASU
2018 | Aragon Globe Innovator - Aragon Research
2018 | Mobile VoIP App of the Year - Mobile Breakthrough Awards
2018 | Comparably’s Best Company Culture
Why Work With Us
Our values are simple: Caring, Forward-thinking, and Simplicity.
_ We deeply care about people and our mission.
_ We dream big and work hard together towards it.
_ We strive to make life easier for people.
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