Director of Trade Marketing

Key Responsibilities: 

Trade Marketing Strategy & Execution 

• Develop and implement comprehensive trade marketing strategies to increase sales and brand visibility at the point of sale. 

• Lead initiatives that influence distributor and retailer decision-making, ensuring BRCC products have optimal shelf placement and promotion. 

• Support product launches with compelling trade marketing plans that drive strong retail execution. 

Retail & Channel Partner Engagement 

• Build and maintain strong relationships with key distributors, wholesalers, and retail accounts to drive brand advocacy and sales growth. 

• Develop marketing programs that empower sales teams and partners to effectively position and promote BRCC products. 

• Partner with Sales, Distribution, Brand Marketing, Product Development, and Operations to align go-to-market strategies. 

Market Insights & Competitive Positioning 

• Conduct in-depth research on market trends, competitor activities, and consumer behavior to inform strategy. 

• Utilize data-driven insights to refine trade marketing initiatives and identify growth opportunities. 

• Analyze sales data, customer insights, and in-store performance metrics to refine retail marketing strategies. 

 Budget & Performance Management 

• Own and manage the trade marketing budget, ensuring strategic allocation of resources for maximum return on investment. 

• Define and track key performance indicators to evaluate the effectiveness of trade marketing efforts, using insights to optimize future strategies. 

• Develop tools and frameworks that enable sales teams to optimize product visibility and promotional impact. 

Leadership & Cross-Functional Collaboration 

• Provide leadership in trade marketing, working closely with internal teams to ensure alignment across sales, marketing, and product development. 

• Lead the development of in-store promotional materials, merchandising programs, and other marketing assets. 

• Serve as a key strategic partner in driving BRCC’s retail and wholesale growth. 

Qualifications 

• 8+ years of experience in Trade Marketing, Channel Marketing, or related roles, preferably in consumer-packaged goods (CPG), retail, or food & beverage. 

• Proven success in developing and executing trade marketing strategies that drive sales through distribution and retail channels. 

• Strong analytical mindset with the ability to translate data insights into actionable marketing strategies. 

• Experience managing trade marketing budgets and optimizing spend for maximum return on investment. 

• Excellent leadership, communication, and cross-functional collaboration skills. 

• Passion for coffee, the BRCC mission, and supporting Veteran & First Responder communities. 

Position Type/Expected Hours of Work/Physical Requirements 

This is a full-time position and may require long hours and may require weekend and nights work per events. 

• While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment. 

• Specific vision abilities required by this job include close vision requirements due to computer work. 

• Light to moderate lifting is required. 

• Ability to uphold the stress of traveling. 

• Regular, predictable attendance is required; including quarter-driven hours as business demands dictate. 

• Moderate noise (i.e. business office with computers, phone, and printers, light traffic). 

• Ability to work in a confined area. 

• Ability to sit at a computer terminal for an extended period of time. 

Other Duties  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.