Director, Ticket Operations

Posted 18 Hours Ago
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Ridgeway, VA
Senior level
Sports
The Role
The Director of Ticket Operations at NASCAR oversees ticketing functions to ensure a first-class customer experience. Responsibilities include developing and implementing operational efficiencies, managing ticket sales strategies, and leading a team to enhance revenue opportunities. The role requires strong leadership in a dynamic environment, budget management, and effective communication with internal and external stakeholders.
Summary Generated by Built In

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

The Director, Ticket Operations role leads ticket operations and sets the expectations and delivery for providing first class customer service.   

 

The position will focus on achieving successful planning and strategy of all Martinsville Speedway ticket operations.  This role ensures that our customers are experiencing a first-class guest experience from the start of the purchase process all the way to the event weekend. 

 

Essential Duties and Responsibilities

  • Development & implementation of efficiency opportunities within the Ticket Operations Departments
  • Development of all corporate initiatives, including:
    • Digital Ticketing
    • TicketMaster efficiency opportunities
      • Event Builds
      • System Access
      • New Controls
    • Continued development & expansion of an online buying experience
  • Oversight of the process all EBMS & Comp Ticket accounts
  • Oversight of all Event weekend Ticket Operations
    • Staffing
    • Will Call Operations
    • Nightly Reconciliation
    • Final Event Report
  • Assist in the distribution of all pertinent policy communications & updates
  • Participate in the development of an enterprise-wide secondary marketing Strategy
  • Continue to work with Sales Academy & consumer marketing groups to find new revenue streams, new fan segments.
  • Maintain ticketing calendar to ensure renewal and onsale timeline are communicated and completed on time.
  • Oversee product training for Sales Center & Academy
  • Work with centralized admissions & data strategy on pricing strategies & execution
  • Design, implement and execute the overall ticket operations plan
  • Work with the Sales Academy team to drive overall increase in ticket sales revenue, ticket sales, suite sales, tailgating and other such programs
  • Manage the ticket operations staff on a day-to-day basis to ensure that all ticket responsibilities are attained
  • Assist in the management of the ticket operations department budget
  • Work with colleagues within the regions and from other departments within the organization to ensure that all possible revenue and efficiency opportunities are achieved
  • Assist in the strategic planning of long‐term ticket sales programs and initiatives
  • Remain aware of trends in the industry and marketplace
  • Develop a research plan to measure and monitor ticket buyer opinions
  • Ensure a high level of customer service at all races and events
  • Directly supervises assigned staff
  • Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws including but not limited to interviewing, hiring, and training employees; planning, assigning, and directing work; coaching and resolving issues and concerns
  • Other duties as assigned

Qualifications

  • Bachelor’s degree from four-year college or university; or three to four years related experience and/or training; or equivalent combination of education and experience.  Bachelor’s degree in Business, Sport Management, Marketing, or related field preferred
  • Minimum experience of 5 years in the sports and entertainment industry
  • Ability to lead teams in a fast-paced, revenue-driving environment 
  • Self-motivated with ability to multitask
  • Strong operational knowledge of Ticketmaster, Tickets.com and/or ProVenue Ticketing System
  • Effective interpersonal skills and leadership skills
  • Excellent people skills, with an ability to interact professionally with internal and external clients at all levels within an organization 
  • Ability to manage budgets effectively 
  • Ability to effectively present information employees, management, stakeholders and prospects in both oral and written form 
  • Flexibility to work necessary hours including evenings, weekends & holidays 
  • Understanding of racing, including an appreciation of the fan experience, a plus 
  • Customer service focus; committed to catering to potential clients at every level
  • Strong attention to detail and accuracy
  • Ability to navigate and problem solve situations with timely resolutions
  • Proficient with Microsoft Office, with an emphasis on Excel, Word, and Outlook. Proficient with internet programs and applications, i.e., Ticketmaster, Tickets.com ticket selling system
  • Previous CRM Platform experience required

Apply Now!

Learn more about this role and our team by applying at https://careers.nascar.com/  for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

Top Skills

Provenue
Ticketmaster
Tickets.Com
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The Company
HQ: Daytona Beach, FL
1,930 Employees
On-site Workplace

What We Do

Welcome to NASCAR! We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

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