Director, Ticket Operations

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

The Director, Ticket Operations role leads ticket operations and sets the expectations and delivery for providing first class customer service.   

The position will focus on achieving successful planning and strategy of all Richmond Raceway ticket operations.  This role oversees the entire ticket operations to ensure from the purchase process to the event weekend that customers are experiencing a first-class guest experience in all of our locations. 

Essential Duties and Responsibilities

• Development & implementation of efficiency opportunities within the Ticket Operations Departments
• Development of all corporate initiatives, including:
  • Digital Ticketing
  • TicketMaster efficiency opportunities
    • Event Builds
    • System Access
    • New Controls
  • Continued development & expansion of an online buying experience
• Oversight of the process all EBMS & Comp Ticket accounts
• Oversight of all Event weekend Ticket Operations
  • Staffing
  • Will Call Operations
  • Nightly Reconciliation
  • Final Event Report
• Assist in the distribution of all pertinent policy communications & updates
• Participate in the development of an enterprise-wide secondary marketing Strategy
• Continue to work with Sales Academy & consumer marketing groups to find new revenue streams, new fan segments.
• Maintain ticketing calendar to ensure renewal and onsale timeline are communicated and completed on time.
• Oversee product training for Sales Center & Academy
• Work with centralized admissions & data strategy on pricing strategies & execution
• Design, implement and execute the overall ticket operations plan
• Work with the Sales Academy team to drive overall increase in ticket sales revenue, ticket sales, suite sales, tailgating and other such programs
• Manage the ticket operations staff on a day-to-day basis to ensure that all ticket responsibilities are attained
• Assist in the management of the ticket operations department budget
• Work with colleagues within the regions and from other departments within the organization to ensure that all possible revenue and efficiency opportunities are achieved
• Assist in the strategic planning of long‐term ticket sales programs and initiatives
• Remain aware of trends in the industry and marketplace
• Develop a research plan to measure and monitor ticket buyer opinions
• Ensure a high level of customer service at all races and events
• Directly supervises assigned staff
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws including but not limited to interviewing, hiring, and training employees; planning, assigning, and directing work; coaching and resolving issues and concerns
• Other duties as assigned

Qualifications

• Bachelor’s degree from four-year college or university; or three to four years related experience and/or training; or equivalent combination of education and experience.  Bachelor’s degree in Business, Sport Management, Marketing, or related field preferred
• Minimum experience of 5 years in the sports and entertainment industry
• Ability to lead teams in a fast-paced, revenue-driving environment 
• Self-motivated with ability to multitask
• Strong operational knowledge of Ticketmaster, Tickets.com and/or ProVenue Ticketing System
• Effective interpersonal skills and leadership skills
• Excellent people skills, with an ability to interact professionally with internal and external clients at all levels within an organization 
• Ability to manage budgets effectively 
• Ability to effectively present information to employees, management, stakeholders and prospects in both oral and written form 
• Flexibility to work necessary hours including evenings, weekends & holidays 
• Understanding of racing, including an appreciation of the fan experience, a plus 
• Customer service focus; committed to catering to potential clients at every level
• Strong attention to detail and accuracy
• Ability to navigate and problem solve situations with timely resolutions
• Proficient with Microsoft Office, with an emphasis on Excel, Word, and Outlook. Proficient with internet programs and applications, i.e., Ticketmaster, Tickets.com ticket selling system
• Previous CRM Platform experience required

Apply Now!

Learn more about this role and our team by applying at https://careers.nascar.com/  for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.