Director of Social Media

Who We Are
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon, and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 350+ patents under our belt, we continue to create solutions that leave our customers asking, "How did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What You'll Do
The Director, Social Media will be an experienced and award winning social leader, known for building brand communities at scale. Your focus area will be in evolving our organic social presence by generating earned media traction via social moments. The ideal candidate has a proven track record in team leadership, social strategy development, and implementing original creative to grow brand love and trust with key audiences. In all, we need a leader who can make Munchkin a cultural force in social media for the years to come.
How you will contribute:

• Set the strategic vision and oversee social content development and community management for Munchkin's flagship social media channels, continuously innovating with new formats and platforms
• Work with cross-functional and executive leadership, customer service, creative teams, product teams, and external partners to execute social-specific content and campaigns to support brand and company goals.
• Develop a consumer-first, as well as a platform bespoke, "reason to follow" across all @Munchkin accounts
• Build and oversee a team that is best in class in terms of publishing, content production, and community management
• Ensure all cross-functional partners are supported with clear ways of working and best practices
• Share quarterly and annual reports, recap reports, and best practices with executives and stakeholders to demonstrate channel health, community growth, and test-and-learn opportunities
• Evaluate social platforms, tools, and services against business goals and deliver actionable POVs
• Evolve how Munchkin's key consumption occasions come to life on social
• Identify and establish OKRs
• Build and manage an annual budget
• Be the thought leader in trends, cultural moments, and shifts in how our audiences use social
• Partner with Munchkin's Growth team to ensure that they align with overall organic social strategy
• Share sound strategy, data, and best-in-class creative to back up your intuition
• Responsible for the social post-production workflow
• Other duties may be assigned

You will have:

• Minimum 10 years experience in social media with a potential mix of agency side and in-house, leaning on more in-house
• Excellent executive presence skills
• Experience building communities from the ground up
• Experience with User Generated Content clearance workflows
• Experience working with executives, creators, and agencies
• Confident communicator and comfortable answering stakeholder questions clearly, concisely and quickly
• Knowledge of what works, what doesn't, and why across various social platforms
• Experience in content distribution channels including but not limited to TikTok, Instagram, Threads, YouTube, Facebook, Pinterest and LinkedIn
• Experience managing social channels/platforms for a CPG brand
• Working knowledge of the performance media space
• Ability to navigate crises that arise on social media
• Demonstrated case studies with culturally relevant social-first campaigns that drove community growth, built social channels/following
• Able to build strong relationships and work across many internal cross functional teams
• Excitement and never-ending curiosity surrounding the future of social storytelling
• Highly collaborative - you're not afraid to lead or follow and believe in the power of "showing" your work

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, a generous employer-matched 401(k) plan, and Paid Childcare Leave, among other benefit plans. Our total rewards are top of the market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. 
To give our people flexibility, we offer a hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday. We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $150,000 - $170,000
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.
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