This is a unique opportunity to join a team on the upswing in one of the best markets in the South. Our team is growing, the market and DMA is growing. This is a key opportunity to lead within an outstanding broadcasting company, and opportunity for career growth for the right candidate. Tennessee has no State Income Tax in addition there is endless entertainment and outdoor adventures.
The Director of Sales oversees all aspects of the Sales Department, including staff management, advertising inventory, revenue goal setting/achievement, budgeting, and entertaining clients. The Director of Sales also is directly responsibility for National Sales efforts, Digital Revenue and training.
Essential Duties:
- Provides leadership for the broadcast/digital sales teams
- Makes decisions regarding hiring, evaluation, promotion, and holding the team accountable
- Develops and executes sales strategies which result in exceeding revenue targets in Local, National, Digital, and New Local Direct revenue
- Drives new business development
- Manages inventory and revenue forecasting
- Manages recruitment and development of talented sales professionals
- Prepares budgets and approves budget expenditures
- Resolves customer complaints regarding sales and service
- Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
- Determines inventory, pricing and drives demand and rates
- Creates and reviews operational records and reports to project sales and determine profitability
- Directs the Accounts Receivable efforts of the Sales Department
- Create value and position pieces based on ratings/CPM growth and trends
- Travel, entertain and train National teams
- Performs other duties as assigned
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Fluency in English
- Excellent communication skills, both oral and written
- Minimum five years’ experience in media sales
- Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them
- Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
- Proficiency with computers, Excel, PowerPoint, and industry proprietary programs such as Wide Orbit, WOMS, and Platform X
- Strong Digital acumen
- Strong understanding of Media Math, Positioning of Market Share, RTG’s/CPMs, and building creative packages to overachieve revenue goals.
- Valid driver’s license with an acceptable driving record
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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