Director, Product Marketing

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

The Product Marketing team sits within the Ad Sales department. It serves as an industry expert who partners closely with our product, sales, marketing, and PR teams to build marketing communication strategies and the materials that get our product messages to the right people at the right time and scale. Our team is grounded in a culture of inclusivity, teamwork, and impact over output.

As a Director, Product Marketing on the team, your role is to create compelling positioning and foundational messaging for core solutions to shift customer perception and behavior. Through our work, we articulate the value of our solutions to our customers and the industry at large, demonstrating and proving how they solve their needs.

In this highly strategic position, the Director, Product Marketing will lead and drive multi-channel marketing programs (internally and externally) to meet our long-term product goals. This includes developing cohesive category-level storytelling for our suite of solutions and effectively activating our product vision through full-funnel marketing tactics to make it commercially viable and grow our business.
The ideal candidate is a strong storyteller who can develop compelling narratives that connect product solutions to our customers' needs. You will have a deep understanding and expertise in media and advertising, with substantial experience working in ad tech. This role also requires strong organizational skills and cross-functional collaboration, as you will galvanize and lead internal marketing teams toward a shared goal.
A SNAPSHOT OF YOUR RESPONSIBILITIES:

• Lead the strategic build and execution of end-to-end go to market (GTM)and multi-channel marketing campaigns for our highest-priority product solutions.

• Develop clear, on-brand messaging and positioning for our solutions that provide the foundation of product marketing for outbound communication via multiple channels - e.g., event programming, digital campaigns, thought leadership, PR, and content marketing.

• Build foundational narratives and playbooks at the solution level that simplifies our product suite into consolidated frameworks that, when stacked, solve key outcomes for our customers.

• Partner with research and PM/PMM teams to develop customer research and/or harness insights and data to articulate the reasons to believe in our advertising solutions for our audiences

• Collaborate with Sales to identify needs that will help enable the field team and grow the business, inclusive of competitive narratives and sales content (1 to many)

• Be the voice and guide the strategy for any XFN or cross-marketing activations that involve priority product stories.

• Create programming and keynotes for Marquis events that further our product messaging in market with key audiences

WHAT YOU WILL NEED:

• 8+ years of work experience with 5+ years experience in a Product Marketing, Integrated Marketing, or Content Marketing role OR similar experience building multi-channel campaigns to launch products and product stories

• BA/BS degree or equivalent working experience

• You bring a unique blend of creativity, strategic problem-solving, and a passion for data-driven results.

• Skilled in analyzing diverse data sources (e.g., platform analytics, research findings, customer interviews) to distinguish key insights and craft a compelling narrative

• Outstanding interpersonal, collaboration, communication (oral and written), and presentation skills

• Experience working at an Ad Tech, Agency, Streaming/CTV or Media Publisher

• Demonstrated success navigating and collaborating within complex, matrixed organizations

• Excellent project management and organizational skills; proven ability to get projects done on tight timelines

• Comfort in ambiguity with a strong ability to adapt to the evolving landscape of media and advertising

• Experience working in a cross-functional capacity (product, marketing, sales, insights, agencies, etc.) within a fast-paced, changing environment

• Cross-functional collaboration

• Communication (written and verbal)

• Project management

• Storytelling

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $106,000.00-148,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.