Director, Product Marketing

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

As Director of Product Marketing at Niche, reporting to the VP of B2B Marketing, you will lead a small and high-impact team responsible for the core positioning, messaging, and go-to-market strategy of our products. Your work will drive meaningful engagement with our clients—higher education institutions and K-12 schools—helping them better serve students and families. You'll become a trusted partner across product, marketing, sales, and other departments to bring products to market in uniquely Niche ways and ensure strong product-market fit. Your focus will primarily be on enrollment officers, CFOs, provosts, college presidents, and heads of school, while also harnessing our user-facing products to drive differentiation. This is an exciting opportunity to shape the product marketing function at Niche, defining its role and impact at scale during a critical time of growth in the education sector.

What You Will Do

• Develop differentiated and unified positioning, messaging, reasons to believe, and go-to-market plans for our product solutions, with a prioritized focus on our educator clients and their stakeholders
• Lead a team of product marketers through product launches, ranging from complex new offerings to incremental updates
• Gain a deep understanding of our clients (higher education institutions, K-12 schools) and the key user profiles within them (enrollment officers, CFOs, provosts, college presidents, and heads of school), as well as the product-market fit, differentiators versus competitors, and the biggest opportunities for growth
• Establish Niche as a thought leader in the education sector by developing and promoting a strong point of view and voice in the market
• Create programs and content that help our clients maximize the value of Niche products, then collaborate with B2B marketing to transform those insights into case studies, testimonials, and sales pitches
• Oversee sales enablement by developing key sales and marketing assets such as pitch decks, case studies, one-pagers, and training materials
• Build and maintain strong and collaborative relationships with cross-functional leaders across Product, Marketing and Sales to ensure alignment and impact
• Foster a high-performing, high-energy, and collaborative product marketing team, defining the right structure and size for Niche while creating a supportive and fun work environment

What We Are Looking For

• 10+ years of marketing experience, with a strong track record in product marketing, go-to-market strategy, and brand management
• Experience working in industries with complex business models, major competition, or regulatory challenges—ideally within education technology, SaaS, or a related field
• Proven ability to drive business results through strategic product marketing in growth-stage companies targeting business and consumer audiences
• Expertise in articulating the essence of complex products and the value they provide, with strong skills in messaging hierarchy and content strategy
• Deep understanding of the education market, including the needs of higher education and K-12 institutions, key decision-makers, and competitive landscape
• Knowledge of best-in-class product marketing frameworks and the ability to adapt them for Niche's specific needs to drive differentiation and growth
• Hands-on approach with a willingness to create messaging, pitch decks, and marketing assets alongside your team
• Strong written and verbal communication skills, with the ability to present effectively to executive leadership
• Leadership presence and interpersonal skills, capable of influencing and motivating cross-functional teams, particularly in product, marketing, sales, and client success
• Proactive, solutions-focused mindset with a strategic vision and an ability to balance analytical rigor with intuitive decision-making

Compensation 

Our national target base salary range is $149,760-$187,200, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams.  We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience.  The interview process is outlined here:

• Phone Screen with Talent Acquisition Partner - 30 Minutes

• Video Interview with Hiring Manager - 45 mins 

• Team Interview - 60 Minutes 

• Leadership Interview - 90 Minutes 

Why Niche?

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match
• Your ideas and work will make an immediate impact on our company and millions of users
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.  

We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.