Director, Product Marketing - Capital One Software (Remote)

Director, Product Marketing - Capital One Software (Remote)
Ever since our first credit card customer in 1994, Capital One has recognized that technology and data can enable even large companies to be innovative and personalized. As one of the first large enterprises to go all-in on the public cloud, Capital One needed to build cloud and data management tools that didn't exist in the marketplace to enable us to operate at scale in the cloud. And in 2022, we publicly announced Capital One Software and brought our first B2B software solution, Slingshot, to market.
Building on Capital One's pioneering adoption of modern cloud and data capabilities, Capital One Software is helping accelerate the data management journey at scale for businesses operating in the cloud. If you think of the kind of challenges that companies face - things like data publishing, data consumption, data governance, and infrastructure management - we've built tools to address these various needs along the way. Capital One Software will continue to explore where we can bring our solutions to market to help other businesses address these same needs going forward.
We are seeking top tier talent to join our pioneering team and propel us towards our destination. You will be joining a team of innovative product, tech, and design leaders that tirelessly seek to question the status quo. As a Capital One Director, Product Marketing, you'll have the opportunity to be on the forefront of building this business and bring these tools to market.
This senior leader will bring an enterprise perspective in setting the vision for our cloud-based data security products and will have deep experience in the B2B technology and security markets. They will leverage their expertise in product marketing to establish a high-performing team and develop strategic relationships with internal and external stakeholders to effectively position our solutions across multiple channels.
The product marketing charter is to make our data security solutions successful in the market and with customers. This team defines the end-to-end GTM strategy, not just focusing on top-of-funnel goals but also on activation, adoption, and long-term customer value. As experts in our customers and products, they will use their insights to shape the product roadmap, establish thought leadership, and drive market differentiation.
What you'll do

• Lead and develop a high-performing product marketing team, ensuring alignment with Capital One Software objectives.
• Be the subject matter expert on key product areas, understanding technical nuances and market demands.
• Define and execute comprehensive GTM strategies for data security products in collaboration with the GTM team, driving adoption and revenue growth.
• Craft compelling product messaging and positioning to communicate value across various audiences.
• Oversee the creation of high-quality marketing content, including whitepapers, case studies, blogs, and sales enablement materials, among others.
• Keep a pulse on the market: drive 'always on' competitive intelligence and market research to influence strategy.
• Collaborate with Product, Sales, and Engineering teams to ensure a seamless go-to-market process.
• Represent the company externally at industry events, conferences, and executive briefings.
• Define pricing and packaging strategies to optimize market penetration and revenue.

Basic Qualifications

• At least 10 years of experience in product marketing
• At least 5 years of people management experience
• At least 5 years of experience leading and developing product marketing strategies
• Bachelor's Degree

Preferred Qualifications

• Strong understanding of enterprise security, cloud technologies and B2B SaaS Markets
• 3+ years of experience driving successful product launches and market expansion
• Deep understanding of the data security market
• Extensive understanding of data security concepts
• Technical knowledge of relevant data security solutions
• Proven ability to translate complex technical features into compelling marketing messages, and experience working with both technical and business audiences
• Master's Degree

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Remote (Regardless of Location): $181,800 - $207,500 for Director, Marketing
Richmond, VA: $181,800 - $207,500 for Director, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).