Director of Product Marketing

Posted 8 Days Ago
Be an Early Applicant
Hiring Remotely in New York, NY
Remote
Hybrid
180K-200K Annually
Senior level
Big Data Analytics
Sensor Tower cultivates responsibly sourced market intelligence.
The Role
The Director of Product Marketing will lead product marketing initiatives, define go-to-market strategies, develop messaging and positioning for products, and work collaboratively with various teams to launch products. Responsibilities include conducting market analysis, creating sales tools, and communicating product value propositions to support sales efforts.
Summary Generated by Built In

We are seeking a dynamic and experienced Director of Product Marketing to lead our product marketing and go-to-market efforts. In this role, you will spearhead strategic initiatives while managing a small, dedicated team. You will be hands-on in various marketing activities, from crafting messaging to executing campaigns, ensuring our products resonate in the market.


Please note: This is remote, but we are hiring specifically in the Los Angeles or New York area because these are employee hubs for us. We have office space available for work collaboration and team building events. Business partners within these geographical regions are involved with marketing and cross functional department interactions.


Salary: $180,000 - $200,000

What the Director of Product Marketing will do:

  • Define, craft, and implement go to market strategies, bringing new products to market with creative and effective messaging and positioning 
  • Develop product positioning and messaging that differentiates our products in the marketplace and resonates with target personas
  • Work cross-functionally with product management, sales, and marketing teams to understand product roadmaps and effectively launch new products and features to market
  • Conduct competitive analysis to identify market trends, opportunities, and threats to inform product and marketing strategy
  • Work closely with sales and customer success teams to develop use-cases and customer success stories for distribution across sales and marketing initiatives 
  • Develop and deliver clear, compelling product presentations and collateral for sales enablement
  • Communicate the value proposition of our products to the sales team and create the sales tools that support the selling process of your products
  • Utilize market and customer research to gain insights, inform product marketing strategy, and drive product development

Experience the candidate can bring:

  • Reside in or around the New York City area
  • Bachelor’s degree in Business, Marketing, or a related field. An MBA is preferred
  • 8+ years of experience in product marketing, with at least 4 years in a leadership role
  • Proven track record in crafting compelling messaging and product positioning
  • Experience with market analysis and segmentation
  • Proven ability to develop innovative and targeted marketing strategies
  • Strong leadership skills with the ability to lead and inspire cross-functional teams
  • Excellent communication and presentation skills
  • Experience in mobile app analytics, big data, or SaaS industries is a plus
The Company
HQ: San Francisco , CA
275 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Sensor Tower cultivates responsibly sourced market intelligence that provides visibility into the trends shaping the global digital economy. Our customers use these insights to help them make better business decisions. Sensor Tower data is frequently cited by top-tier trusted media institutions — including the New York Times, Bloomberg, Reuters, CNBC and more — as well as financial and academic institutions.

Why Work With Us

As a globally distributed team that has hit profitability with minimal funding ($1 million seed round), we attribute our success to both our innovative and trusted product and our talented employees. We put a great emphasis on hiring self-starters who are both driven and humble enough to recognize that there is always more to learn and grow.

Gallery

Gallery

Similar Jobs

Remote
US
1485 Employees
241K-351K Annually

Luxury Presence Logo Luxury Presence

Associate Director of Product, Performance Marketing

Marketing Tech • Real Estate • Software • PropTech • SEO
Remote
United States
417 Employees
Remote
United States
675 Employees
70K-100K Annually

Similar Companies Hiring

Eastwall Thumbnail
Software • Information Technology • Consulting • Cloud • Big Data Analytics • Artificial Intelligence • App development
Denver, CO
20 Employees
SAG LLC Thumbnail
Virtual Reality • Generative AI • Business Intelligence • Big Data Analytics • App development • Analytics • Agriculture
Minot, ND
4 Employees
JuiceMedia.AI Thumbnail
Marketing Tech • Machine Learning • Digital Media • Big Data Analytics • Analytics • Agency • AdTech
Marina Del Rey, CA
68 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account