Cloudinary is looking for a Sr Director of Product Marketing to join our team to drive the success of our API-first Video product line. You will own and lead product marketing efforts for our analyst-recognized video offerings and are expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the video space. You, as the expert, will collaborate with cross-functional teams to generate market awareness and revenue for our Video Platform and Video APIs. Come join us here at Cloudinary.
Responsibilities:
- Lead product marketing for the Cloudinary Video product line
- Position Cloudinary as a clearly differentiated Video vendor to customers, prospects, analysts
- Bring deep industry insights and subject expertise in the Video space to the product and marketing teams
- Craft compelling product messaging and stories for key use cases, industries, personas, and market segments
- Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Video with prospects and current customers
- Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials
- Launch new innovations to market with impactful storytelling and coordinate launch activities across teams
- Advise product roadmap in close partnership with product management and product strategy teams
- Represent Cloudinary at thought leadership, demand generation, and company events as a Video SME
- Advise self-serve teams on strategies for positioning, messaging, and packaging/pricing to optimize Video PLG motion
- Analyze the market and key competitors to articulate differentiators
- Work with the PR and AR teams to brief media and analysts
- Drive win/loss analysis for Video to understand why we win or lose.
About You:
- 12+ years of product marketing experience (can include product management experience)
- 5+ years experience in the video space preferred
- Must have experience with SaaS
- Excellent writing and presentation skills
- Experience with multiple business buyer personas, including technical buyers
- Proven creativity and messaging skills
- Highly analytical, data-driven approach
- Comfortable with both high-level strategy and hands-on work.
Top Skills
What We Do
Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and 7,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction, and increased engagement and conversions. For more information, visit www.cloudinary.com.
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