Director, Product Marketing

Company Description

At Butterfly Network, we’re leading a digital revolution in medical imaging, transforming an industry that has long relied on bulky, analog systems. With our proprietary Ultrasound-on-Chip™ technology, we’re democratizing healthcare by shifting ultrasound from the expensive, stationary systems of the past to the connected, mobile, and software-enabled platforms of today.  In 2018, we launched the world’s first handheld, whole-body ultrasound, Butterfly iQ – followed by iQ+ in 2020 and iQ3 in 2024, each more powerful than the last.

Our innovation doesn’t stop at hardware. Butterfly combines our advanced device with intelligent software, AI, services, and education to drive adoption of affordable, accessible imaging. Our technology is proving to help clinicians, clinics, and hospitals enhance care, cut costs, and expand imaging access. We’ve been recognized by Prix Galien USA, Fierce 50, TIME’s Best Inventions, Fast Company’s World Changing Ideas, among other awards.

We’re a team of bold thinkers, problem-solvers, and innovators ready to shape the future of medical imaging. Let’s build something extraordinary together!

Job Description

As the Director Product Marketing Manager for Medical Education & Primary Care, you are responsible for driving market insights, go-to-market strategy, sales enablement, and business growth in these critical areas. As the subject matter expert for Medical Education and Primary Care, you will own these areas from A to Z, ensuring that Butterfly is the premier POCUS imaging solution for primary care and medical training environments. You will work cross-functionally with Product, Sales, Partnerships, Regulatory, Clinical, and other teams to drive adoption, revenue growth, and market leadership globally.

Key Responsibilities

• Market Vision & Research: Develop a deep understanding of the Primary Care and Medical Education landscape globally, customer needs, and emerging trends to shape Butterfly’s strategy through commissioned market research and regular customer/KOL meetings.
• Whole Solutions & Roadmap Impact: Provide market insights to Product & Engineering teams to influence hardware, software, and AI advancements. Ensure our offering remains best-in-class for primary care settings and Medical Education.
• Whole Solutions Product Positioning & Messaging: Craft compelling, differentiated messaging that clearly articulates our value proposition in Primary Care and Medical Education to all decision-makers, IT leaders, clinical educators, and frontline clinicians.
• Competitive Intelligence: Analyze competitors, identify differentiation opportunities, and refine Butterfly’s positioning in the market.
• Pipeline Development & Lead Conversion: Drive demand generation and engagement strategies that accelerate lead conversion and revenue growth across Primary Care and Medical Education sectors.
• Channel Strategy & Partnerships: Collaborate with global distribution and channel partners to expand market reach. Drive demand generation and engagement strategies that accelerate lead conversion and revenue growth across Primary Care and Medical Education sectors.
• Sales Enablement & Playbook Development: Equip US and International sales teams & distributors with training, tools, and messaging frameworks to effectively communicate our value proposition.
• Regulatory Compliance: Ensure marketing materials align with global regulatory requirements for medical imaging solutions.
• Ongoing Adoption & Utilization: Develop strategies to drive customer engagement, retention, and expansion in primary care settings and medical education programs (Medical schools & residency programs).
• Case Studies & Thought Leadership: Collaborate with key customers to develop case studies and best practices that showcase the impact of Butterfly in primary care and medical education environments.
• ARR Growth & Business Impact: Own business outcomes for this specialty, tracking performance and iterating strategies to drive sustainable revenue growth.

Qualifications

Baseline skills/experiences/attributes:

• Bachelor’s degree in Business, Marketing, Healthcare, or related field; MBA or advanced degree a plus.
• 10+ years of experience in product marketing, strategic marketing, or commercial roles within healthcare, MedTech, or digital health.
• Strong ability to manage multiple projects in a fast-paced, global environment.
• Willingness to travel (approximately 20%-30%).
• Deep Domain Expertise: Background in Primary Care, Medical Education, or related healthcare/medical technology fields. Understanding of clinical workflows, challenges, and imaging needs in primary care and training environments.
• Marketing & Business Acumen: Proven experience in product marketing, growth strategy, or commercial roles within MedTech, digital health, or SaaS-based healthcare solutions.
• Strategic Thinker & Doer: Ability to translate market insights into actionable strategies while executing on deliverables that drive measurable impact.
• Data-Driven & Customer-Centric: Strong analytical skills, with an ability to derive insights from market data and customer feedback to refine positioning and drive business growth.
• Excellent Communicator & Influencer: Strong storytelling skills, with experience developing content that resonates with both technical and non-technical audiences, including hospital executives, primary care teams, and medical educators.
• Strong Collaborator & Leadership: Ability to lead and implement their vision by leading cross functional teams, without direct authority.
• Results-Oriented: Demonstrated track record of driving revenue growth, increasing product adoption, and influencing product development.

Ideally, you also have these skills/experiences/attributes (but it’s ok if you don’t!):

• Experience working with primary care clinicians and/or medical educators 

Values

Innovation is what we do. Our values are how we make it happen. Butterflies are and believe in:

• Patient-Centric Innovators: Our mission is THE mission.
• Empowered to Impact: Every voice matters.
• One Team, One Goal: Unity fuels progress.
• Growth Champions: We embrace challenges.
• Action-Oriented Achievers: We follow through, every time.

Location

Butterfly offers a hybrid work model for most positions, with team members spending two or more days a week in the office. While flexibility is key, we value in-person connections that spark creativity and teamwork. Our offices are designed for collaboration, with comfortable workspaces, stocked kitchens, and opportunities to connect with peers.

This is a hybrid position and will be based out of our office in New York City, NY. 

Benefits and Perks

• Comprehensive health insurance, encompassing dental and vision coverage, is provided to all our employees. As a health-tech company, we prioritize the well-being of our teams. Additionally, employees have the option to buy up for enhanced health insurance coverage. We also contribute to Health Savings Account (HSA) accounts for all enrolled employees on an annual basis.
• Comprehensive Employee Assistance Program - we provide access to tools and resources to support your emotional health and day-to-day needs.
• 401k plan and match - we facilitate your retirement goals.
• Eligible employees will have the opportunity to participate in Employee Stock Purchase Plan (ESPP)
• Unlimited Paid Time Off + 10 Holiday Days a Year - recharge and come back ready to make an impact
• Parental Leave - we aim to provide our employees with time to bond with their growing family, along with additional support for primary caregivers to help transition back to work 
• Competitive salaried compensation - we value our employees and show it 
• Equity - we want every employee to be a stakeholder
• The opportunity to build a revolutionary healthcare product and save millions of lives! 

Compensation 

Our estimated salary for this role is between $185,000 - $205,000 + bonus + equity + benefits. Actual pay is determined by multiple factors such as skills, qualifications, experience and market demand.

For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.

Butterfly Network does not accept agency resumes.

Butterfly Network is an E-Verify Company. 

Butterfly Network is an equal opportunity employer.  Regardless of race, traits associated with race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability or Veteran status. All your information will be kept confidential according to EEO guidelines.

Butterfly requires security adherence responsibilities from all employees. These include:  adhering to all company security policies and procedures, utilize provided company assets securely, and complete all required security awareness training programs. Safeguarding company data and systems from unauthorized access, modification, or destruction, contributing to the overall security posture of the organization. Immediately reporting any suspected or actual security incidents, including phishing attempts, malware infections, or unauthorized access, following the established incident response procedures.

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