Director of Product Go to Market

Posted 17 Days Ago
Hiring Remotely in Moore, OK
Remote
Senior level
Hardware • Logistics • Software
By using a grid and robots, AutoStore increases warehouse capacity and decreases the time to fulfill orders!
The Role
The Director of Product Management Go to Market will lead the development and execution of go-to-market strategies for product launches, driving market positioning and adoption. Responsibilities include market research, customer engagement, sales enablement, performance metrics analysis, and cross-functional collaboration with Product, Marketing, and Sales teams.
Summary Generated by Built In

About the Role:

We are looking for a strategic, customer-centric Director of Product Management Go to Market to join our Product Management team. In this role, you will take ownership of the go-to-market (GTM) strategy and execution for our products, ensuring successful positioning, product launches, and sustained market growth. You will work cross-functionally with Product, Marketing, Sales, and R&D to deliver integrated GTM plans that drive adoption and establish market leadership.

Role available in Multiple locations.

Key Responsibilities:

  • Market Intelligence & Positioning: Lead market research to deeply understand target audiences, user personas, and competitive dynamics. Define impactful product positioning and differentiation that resonate with key market segments.
  • Go-To-Market Strategy: Develop and execute a comprehensive GTM strategy for product launches, coordinating closely with Product, Marketing, and Sales to maximize reach and market impact.
  • Bi-Annual Product Announcements: Own the bi-annual product announcement process, collaborating with Marketing to develop a high-impact campaign that drives awareness and engagement. Ensure alignment across teams to meet timeline and communication objectives.
  • Customer Insights & Engagement: Actively engage with customers and gather insights to support product and GTM strategies. Leverage marketing feedback to provide inputs into product raodmaps and continuously enhance customer experience.
  • Messaging & Value Proposition: Collaborate with Product Managers to refine product messaging and positioning, ensuring clear and compelling articulation of the product’s value.
  • Sales Enablement: Equip Sales and Service and Support teams with the necessary tools, content, and training (e.g., pitch decks, battle cards, case studies) to drive impactful conversations and support the entire buyer journey.
  • Performance Metrics & Optimization: Monitor key performance metrics like adoption, retention, and upsell, and use data-driven insights to optimize GTM strategies for long-term product success.
  • Events & Product Representation: Define and manage the product’s presence at key industry events, trade shows, and conferences. Oversee demo modules in partnership with R&D, ensuring powerful, targeted product representation.
  • Cross-functional Collaboration: Act as the liaison between Product, Marketing, and Sales, aligning cross-functional efforts to deliver cohesive, high-impact GTM initiatives.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Experience: 7+ years of experience in product marketing or product management in a tech-focused, B2B environment.
  • Proven Track Record: Strong history of launching and marketing products with measurable business impact.
  • Skills: Advanced analytical skills, with the ability to turn insights into strategic GTM initiatives. Excellent communication and presentation skills; adept at stakeholder alignment and facilitation.
  • Mindset: Strategic, customer-focused leader with a proactive, hands-on approach. Comfortable navigating a fast-paced, results-driven environment.

AutoStore Offers

  • A company culture where we recognize and applaud everyone's contributions in making decisions

  • In AutoStore we value flexibility, and we offer a worldwide 60/40 remote working policy for all roles that can be performed remotely

  • Family-first culture with a key focus on mental health

  • A creative, safe, and solid workplace in a business experiencing tremendous growth – Norway's first unicorn company listed on the Oslo Stock Exchange

    Recruiting Agencies:

    AutoStore does not accept agency resumes. Please do not forward resumes to our jobs alias or AutoStore employees. Please refrain from contacting AutoStore employees regarding candidates or services. AutoStore is not responsible for any fees related to unsolicited resumes.

    The Company
    HQ: Derry, NH
    800 Employees
    Hybrid Workplace
    Year Founded: 1995

    What We Do

    Welcome to AutoStore, where we make space and storage simpler! AutoStore™, founded in 1996, is a warehouse robot technology company that invented and continues to pioneer cube storage automation, the densest order-fulfillment solution in existence. Our focus is to marry software and hardware with human abilities to create the future of warehousing. The company is global, with over 950+ systems in 45 countries in a wide range of industries. All sales are distributed, designed, installed, and serviced by a network of qualified system integrators we call "partners". Figuring other industries could benefit from this new cube storage automation concept, Arrow Electronics acquired Hatteland Electronic in 2000. The funding enabled Hatteland Group to invest in AutoStore, and from that moment the commercialization period started. The mature and robust product called AutoStore was to become the backbone of the Hatteland Group and it was ready to conquer the world. In 2021, investment powerhouse SoftBank became an AutoStore shareholder following prior acquisitions by Thomas H. Lee Partners, L.P. and EQT Private Equity. Today, with more than 950 systems and 40,000 robots across 45 countries, AutoStore is poised to continue its aggressive global expansion.

    Why Work With Us

    AutoStore is positive, strong, and humble community. We started amongst neighbors in a small town in Norway. We believe to treat our neighbors with respect and care. We drive and cherish this community feeling, even as we grow beyond our original borders. Here we provide opportunity, growth, and flexibility to live our best lives!

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