Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
What we can offer:
A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.
The Opportunity:
We are seeking an innovative and dynamic Director of Performance Marketing to lead our customer acquisition efforts and drive revenue growth in the D2C space. In this pivotal role, you will be responsible for developing, executing, and optimizing a range of pay-per-performance marketing strategies/tactics, including affiliate marketing, search marketing, shopping ads/PLAs, and applicable new opportunities.
- Strategic Thought Leadership: The ideal candidate is a strategic thought leader, an exceptional communicator and presenter, a self-starter, and a creative and analytical thinker with a proven-record/experience with Performance Marketing.
- Team Leadership: This position plays a key role in expanding our LG Direct-to-Consumer businesses, overseeing a team of 5 professionals.
- Cross-functional Collaboration: Collaborate with D2C counterparts such as Sales, Go-To-Market, Product Management, and dXp DTC teams, interacting with senior management and key stakeholders at all levels.
- Establishing an effective performance marketing practice for LG.
- Rapidly scaling and expanding Affiliate Marketing partnerships, Shopping Ads, Organic Marketing, and other acquisition-driven strategies, tactics and activation.
- Own the KPI goal setting for Performance Marketing, plan development, gaining consensus, proper activation, and providing an on-going visibility on performance and KPI tracking.
- Managing a team of 5 professionals.
- Overseeing Marketing Automation technologies and processes.
- Continuously improving Analytics, Attribution, and Reporting across the portfolio.
- Collaborating with D2C counterparts such as Sales, Go-To-Market, Product Management, dXp DTC, Growth Marketing, Email Marketing, Data Ops, Tech Dev, and Creative teams.
Qualifications:
Required:
- Championing effective performance marketing best practices to enhance acquisition and conversion for D2C sales.
- Advocating for passionate, data/performance/CX-driven marketing at the management level.
- Managing the annual budget and planning process, setting KPI goals, and optimizing a portfolio of campaigns.
- Creating and presenting plans and updates to the executive leadership team for consensus and ongoing visibility on performance/KPI tracking.
- Owning Performance Marketing analytics, measurement plans, and performance reviews/reports.
- Inspiring and managing a team of digital marketers, fostering their development through communication and collaborative skills, and advanced analytic and technical expertise.
Benefits Offered Full-Time Employees:
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors:
- Eligible for the relevant benefit programs offered through our partner agencies.
Privacy Notice to California Applicants
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
What We Do
At LG, we deliver products and services that make lives better, easier and happier though increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics and B2B solutions to innovations in digital signage, air conditioning, solar and vehicle components. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.
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