Performance Marketing Director

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

We are seeking a dynamic and results-driven Performance Marketing Director to lead the strategic development and optimization of creative effectiveness through personalization.  Priority areas to drive optimization will be across Innovation, Digital Commerce and Social. This role will focus on leveraging data signals (inclusive of 1P), dynamic creative/audience optimization and AI to deliver tailored consumer experiences at scale. The ideal candidate is a visionary leader with a passion for consumer insights, breakthrough creative best practices, and the skills to inspire cross-functional teams toward achieving measurable business outcomes to improve ROI & Equity.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

Creative Effectiveness and Personalization

• Develop and execute strategies to enhance creative performance by personalizing content based on audience insights, behaviors, and data signals (ie. Seasonal incidence, 1P/Retailer Clean Rooms).

• Implement and manage advanced marketing technologies, such as AI and DCO, to optimize creative assets in real time for diverse audience segments.

• Drive the application of consumer insights into actionable creative ideas that resonate with target audiences and deliver measurable impact.

Marketing Technology Integration

• Evaluate and implement emerging tools and platforms to advance content creation with tech, personalization, and campaign optimization.

• Collaborate with Global Marketing and Technology teams to ensure seamless integration of martech solutions into existing systems.

• Stay ahead of industry trends and innovations to maintain competitive advantage in performance marketing.

Stakeholder and Change Management

• Lead cross-functional collaboration with enterprise stakeholders, including brand, consumer insights, content, consumer experience, analytics and media teams, to align on strategic objectives and deliver cohesive campaigns.

• Champion change management efforts by effectively communicating vision, benefits, and implementation plans to key stakeholders to unlock value at pace.

• Establish and manage governance frameworks to ensure consistency and accountability across teams.

Team Leadership and Development

• Build, mentor, and manage a high-performing team to execute on personalization and creative optimization goals.

• Foster a culture of innovation, collaboration, and continuous learning within the team.

• Set clear goals, track progress, and provide regular feedback to ensure team success.

Performance Measurement and Optimization

• Define and track KPIs to measure the effectiveness of creative strategies and campaigns to deliver improved ROI, brand equity and innovation launches.

Why you?Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in Marketing, Business or a related field

• 12+ years of experience in digital marketing, digital commerce or media management, preferably within CPG industry

• Experienced people leader with track record of growing and developing individuals

• Demonstrated experience and proven performance building capabilities to unlock brand growth

• Excellent leadership, communication and collaboration skills

• Ability to manage and interpret complex data to make informed decisions

• Ability to work in a fast-pace environment, balancing strategic vision with execution

• Strong knowledge of media platforms, including their commerce tools

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Understanding of omnichannel retail and how to integrate performance marketing within retailer media networks

• Experience with marketing technology solutions and processes to accelerate agility and measurement (AI/Gen AI, DAM Integration)

• Prior Media / Creative Agency experience

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

The salary range for this role is: $172,623 - $237,357 USD + bonus

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

Accommodation Requests 

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to [email protected]. Please include the following in your email: 

• Use subject line: ‘Haleon Careers: Job Accommodation Request’ 

• Your Name and contact information 

• Requisition ID and Job Title you are interested in 

• Location of Requisition (city/state or province/country) 

• Description of specific accommodation you are requesting 

• Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.   

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.