Director New Business

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Kantar’s Profiles division is home to the world’s largest audience network.

With access to 170m+ people in over 100 global markets, we offer unrivalled global reach with local relevancy. Validated by industry leading anti-fraud technology, Kantar’s Profiles Audience Network delivers the most meaningful data with consistency, accuracy, and accountability – all at speed and scale.

Job Details

Germany, Sweden or Denmark

We’re looking for a New Business Sales Director to drive growth and win new enterprise clients across the German and Nordic markets. This role is all about prospecting, closing deals, and onboarding clients while growing revenue for Kantar Profiles.

What you’ll be doing:

Sales & Growth

• Hunt for new business opportunities and build a strong client portfolio.
• Hit and exceed revenue targets while ensuring profitability and margins.

Client Engagement

• Build relationships with key decision-makers and influencers.
• Cross-sell services and develop long-term client partnerships.

Sales Strategy & Execution

• Research client needs, tailor pitches, and deliver compelling presentations.
• Work closely with internal teams to onboard and support new clients.

Collaboration & Process Management

• Partner with Research Directors, Marketing, and Client Success teams to design solutions.
• Keep CRM records up to date and handle the sales pipeline effectively.

The skills & experience needed as a Director of New Business:

Market Research & Sales Expertise

• Market research background (bonus if you know online panels).
• Shown success in new business development, pitching, and closing deals.

Relationship & Negotiation Skills

• Strong communicator who builds trust and long-term partnerships.
• Confident in leading client meetings, negotiations, and client onboarding.

Commercial & Analytical Approach

• Financially savvy, with experience tracking revenue and sales performance.
• Familiarity with CRM tools and sales pipeline management.

International Mindset

• Proficient in German, Swedish, or Danish AND English.
• Comfortable working across global diverse markets and cultures.

Kantar Profiles Division

Unleash your potential at Kantar's Profiles division, home to the world’s largest audience network.

Join our expert team in survey design, sampling methodologies, and data science, we leverage cutting-edge technology to provide our clients with seamless access to real people and unparalleled insights.

Backed by industry-leading anti-fraud technology, our Profiles Audience Network comprises over 170 million individuals, in more than 100 markets worldwide. Our clients include many of the world’s leading brands, who trust us to collect reliable insights.

Be part of a team that shapes the future of panel market research and drives results for brands everywhere!

Some key facts:

• Our team is made up of 600 people globally.
• We are present in 27 countries.
• Profiles currently holds a 10% share in the $3b panel industry but we have ambition, a robust 3-year business plan and the financial backing of our private equity owners (Bain Capital) to grow to be the #1 player in this sector.
• We provide an ideal environment for professional growth, offering:
• A ‘start-up’ atmosphere in which you can make a big impact and get credit for it.
• The chance to learn all aspects of the business and influence the decision-making process.
• The opportunity to network and learn from highly experienced, senior members of our teams from across the business, globally.

Join Us!

At Kantar, we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well-being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

#LI-ED2 #LI-Hybrid

Country

Germany

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.