Director of Media Planning and Strategy

Job Title: Director of Media Planning and Strategy
Location: On-Site (3 days / week) New York, NY
Department: Sales
Type: Full-Time, Exempt
Experience: 7+ years
Salary Range: $135,000 - $150,000 / year (+ bonus, equity, and benefits)
Core Hours: 9 AM - 1 PM PST / 12 - 4 PM EST

About tvScientific

tvScientific is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Our platform is built by industry leaders with a long history in programmatic advertising, digital media, and ad verification who have now purpose-built a CTV performance platform advertisers can trust to grow their business.

Role Summary

The Director of Media Planning & Strategy will lead media strategy and planning efforts, ensuring our clients’ campaigns drive real, measurable performance outcomes. You’ll shape how we leverage programmatic and data-driven strategies to maximize results, collaborating across teams to optimize media plans, inventory use, and targeting strategies. This role is ideal for a strategic thinker with deep CTV expertise who thrives in a fast-paced, performance-obsessed environment.

This role is an opportunity to shape the future of Performance TV and drive real impact in a high-growth environment. If you’re ready to build, optimize, and lead the charge, we’d love to chat!

What You'll Do

• Lead strategic, high-impact media planning initiatives that shape company growth and client success.
• Develop and implement media plans that align with client performance goals, leveraging programmatic and data-driven strategies.
• Optimize campaign structures at the deal ID and targeting levels to maximize efficiency and performance.
• Translate RFPs into actionable media plans, aligning inventory, audience targeting, and pricing with advertiser KPIs.
• Partner with Supply, Sales, and Product to ensure seamless execution from planning to measurement.
• Standardize media planning processes across sales verticals to drive consistency and scalability.
• Use data-driven insights to refine targeting and measurement strategies.
• Educate agencies and brands on Performance TV strategies, helping them adopt and optimize for success.
• Stay ahead of industry trends, providing thought leadership and insights that keep tvScientific at the forefront.
• Build and lead a team of media planners, fostering collaboration and innovation.

How We'll Define Success

• Performance-Driven Strategies – Media plans that optimize ROI and meet client objectives.
• Campaign Efficiency & Impact – Maximizing effectiveness across client campaigns and tvScientific inventory.
• Innovation & Thought Leadership – Bringing fresh ideas that push the boundaries of what’s possible in Performance TV.
• Cross-Functional Collaboration – Partnering across teams to drive seamless execution.
• Business Growth & Retention – Contributing to client success and long-term partnerships.

You’ll Be Successful in This Role if You Have/Are

• 7+ years of media planning & strategy experience, with 3+ years in a leadership role in Digital or CTV advertising.
• Expertise in CTV, programmatic buying, and performance marketing.
• Proven success in building and executing data-driven media strategies that drive measurable outcomes.
• Hands-on experience with DSPs, ad tech platforms, and measurement tools (e.g., The Trade Desk, DV360, iSpot, Google Analytics).
• Strong analytical skills with the ability to translate data into actionable media strategies.
• Exceptional leadership, communication, and collaboration skills to influence clients and internal teams.
• A passion for educating and guiding advertisers on the value of Performance TV.

Culture and Benefits

At tvScientific we believe people do their best work when they feel challenged and engaged by their day to day responsibilities, when they’re surrounded by smart, hard working people, and when they have a healthy work life balance. Our company culture and benefits package reflects these beliefs.

• Full health, dental, and vision insurance - up to 95% funded by the company for employees.
• Employee stock option program.
• Company-sponsored retirement plan with a matching contribution program.
• 12 annual paid holidays (including 2 flexible days).
• Generous PTO policy (get your work done and take the time you need).
• A remote-first environment that allows employees flexibility to work from most places in the US.

As tvScientists We Are...

• Big Thinkers: We believe in setting audacious goals and envisioning transformative change.
• Radically Transparent: We value transparency in all aspects of our business. We foster a culture of open communication, honesty, and accountability.
• Performance-obsessed: We are passionate about achieving exceptional results. We strive for excellence in everything we do and set high standards for ourselves.
• Data-driven: We embrace the power of data, science, and technology as crucial drivers of our success.
• Trust Builders: We prioritize building and nurturing trust with our stakeholders. We understand that trust is the foundation of successful relationships and business partnerships. Through our actions, integrity, and commitment to delivering on promises.
• Forever Students: Challenge assumptions to look for solutions. We create a safe environment for experiments and risk-taking by our customers and employees.

tvScientific is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. tvScientific is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.