Director Marketplace Analytics

Posted 16 Hours Ago
Be an Early Applicant
Hiring Remotely in Fort Lauderdale, FL
Remote
Senior level
Healthtech • Insurance
The Role
The Director Marketplace Analytics will optimize call bidder algorithms and lead analytics efforts across Marketing, Technology, and Sales. Responsibilities include developing advanced statistical and machine learning models, collaborating on strategies to enhance marketing efficiency, and engaging with tech teams to improve data infrastructure.
Summary Generated by Built In

HealthPlanOne's mission is to help people find the right health insurance at the right price, so they live healthier lives. We are committed to making the shopping process simpler. Our mission has never been more important than it is today.

The Director Marketplace Analytics will help lead our efforts to optimize our call bidder algorithms and marketplace. The role partners closely with leads across the Marketing, Technology and Sales organizations to identify and pursue growth opportunities, measure the impact of our efforts, and optimize our marketing investments.

Supervisory Responsibilities:

  • Team of analysts

Duties/Responsibilities:

  • Lead the development of advanced statistical and machine learning models to support HPOne’s call bidder algorithms and marketplace.
  • Deepen understanding of lead and/or customer-level variability through use of sophisticated modeling techniques.
  • Improve understanding of agent team performance and maximize profitability through optimum capacity planning. 
  • Collaborate with team leaders across the Marketing department to develop our near-term plans and long-term strategy for increasing the impact and efficiency of our paid marketing efforts.
  • Work alongside other analytic teams to implement dashboards and reporting systems tracking key performance indicators (KPIs) and measuring the effectiveness of marketing programs.
  • Design experiments using innovative modeling techniques and data sources to assess marketplace performance
  • Engage with the Tech/Data/BI teams to develop data assets and enhance data infrastructure.
  • Perform other related duties as assigned.

Requirements

  • Bachelor’s Degree in Math, Data Science, Statistics, Economics, Computer Science, or other relevant quantitative fields.
  • 7 - 10 years of experience leading pricing analytics and /or data science teams.  
  • Experience using computer languages (Python,R, SQL) to manipulate data and draw insights from large data sets.
  • Expertise in statistical modeling and machine learning techniques such as regression, decision trees, boosting algorithms, neural networks, supervised/unsupervised clustering techniques, and graph analytics.
  • Strong data curiosity, analytical skills and problem-solving abilities. Proven ability in bringing structure to ambiguous problems and deriving insights from multiple data and information sources
  • Proven ability to communicate complex ideas, insights, and analytical proficiency into meaningful conclusions to internal and external stakeholders

Preferred Skills/Abilities:

  • Master’s degree preferred

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer
  • Travel as needed

Our centers are consistent with CDC guidelines and align with local government orders pertaining to all Company physical locations in relation to COVID-19.

Equal Employment Opportunity (EEO) is a fundamental principle at HealthPlanOne, where employment is based upon personal capabilities and qualifications. HealthPlanOne does not discriminate because of actual or perceived sex, sexual orientation or preference, gender identity, gender, transgender, race, color, religion, national origin, creed, citizenship status, ancestry, age, marital status, pregnancy, childbirth or related medical conditions, medical conditions including genetic characteristics, mental or physical disability, military and veteran status, or any other protected characteristic as established by law. HealthPlanOne requires the necessary drug testing and background checks as part of our pre-employment practices. If you need assistance or an accommodation due to a disability, please contact us to request accommodation at [email protected]

Top Skills

Python,R,Sql
The Company
HQ: Trumbull, CT
3,271 Employees
On-site Workplace
Year Founded: 2006

What We Do

HealthPlanOne is the friendliest company that helps millions make healthcare choices. We’re committed to making the learning and shopping for Medicare transparent and simpler, to support better health and greater peace of mind.

Since 2006, HealthPlanOne’s highly experienced agents, uniquely personal service, diverse solutions, and proprietary analytics have made the company one of the highest performing lead generation, member acquisition, and retention teams in the industry.

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