Director of Marketing

Posted 23 Days Ago
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Plano, TX
Senior level
Security • Software
The Role
The Director of Marketing leads the Technical Marketing Team, develops marketing strategies, partners with sales and management, and ensures the execution of corporate objectives effectively.
Summary Generated by Built In

Director of Software Engineering (Plano, TX/ On-Site) 

About the Role:
The Director of Marketing will be responsible for leading and managing the creative and technical Marketing Team, including digital and print marketing, design, development, internal and external communications, and event planning. This role will require partnering with marketing initiatives for various departments and external agencies.

 
Responsibilities:                 

  • Manages and grows APCON’s Technical Marketing Team
  • Implements new creative strategies to increase leads for revenue growth 
  • Partners with sales executives to create and implement strategic marketing collateral 
  • Partners with Senior Management to define and manage marketing initiatives for APCON’s existing and next-generation network security solutions
  • Provide management and motivational leadership to the marketing team and ensure that the department executes corporate objectives creatively and cost-effectively.
  • Manages strategic and tactical marketing activities supporting APCON’s brand integrity as an industry leader including; digital and print marketing, design, development, internal and external communications, and event planning
  • Creates and continually re-evaluates competitive positioning to ensure market competitiveness and optimal marketing strategy
  • Builds and maintains positive relationships with cross-functional teams

     
Qualifications and Requirements:  

  • 8+ years of Technical Marketing experience 
  • 4+ years of management experience  
  • 3+ years of experience with creative talent acquisition   
  • Strong leadership, communication, presentation, organization, and interpersonal skills. 
  • Strong project management skills: experience coordinating cross-functional teams, delivering results and meeting tight deadlines and within budget 
  • Develops specific campaigns to create and maintain high levels of customer interaction
  • Experience with global technology companies undergoing growth with a focus on new technologies, products, and innovations 
  • Strong knowledge of online marketing tools and industry best practices
  • Ability and desire to attend trade shows and events
  • Proven knowledge of APCON’s market as it relates to strategic product positioning
  • Familiarity with web design


Core Competencies:    
     

  • Excellent written and verbal communication skills
  • Excellent organizational, planning, presentation, and multi-tasking skills
  • Ability to maintain a high level of confidentiality and professionalism
  • Strong attention to detail and exceptional customer support 
  • Ability to prioritize and be flexible in a fast-paced environment

 
Travel: Rare, up to 10%
 

About APCON
APCON Inc. is a leader in network security solutions, with scalable hardware and intuitive software, APCON provides next-generation security products for fast threat detection and reliable data flow across complex networks. For over 30 years, we have been trusted by Fortune 100 and mid-size companies in financial services, telecommunications, government, automotive, healthcare, and large AI-powered Data Centers. Our platforms deliver real-time traffic analysis, enhancing performance and protecting against cyberattacks, data breaches, and blind spots.
Why APCON?

 

  • Join a team of some of the brightest minds in the industry and help shape the future of network security through collaboration and innovation.
  • We offer competitive pay and benefits to support you and your family, helping you live your best life. Enjoy work-life balance so you can thrive both personally and professionally.


Benefits:
 

  • Medical, dental, and vision insurance
  • Company-paid short and long-term disability 
  • Flexible spending accounts
  • Generous Paid Time Off
  • 401(K) Retirement Savings Plan with company match
  • Professional development program
  • Collaborative and innovative environment
  • On-site exercise facility


APCON is an EEO Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status. Offers are contingent on the successful completion of pre-employment background screenings.

Top Skills

Online Marketing Tools
Web Design
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The Company
HQ: Wilsonville, OR
222 Employees
On-site Workplace
Year Founded: 1993

What We Do

For more than 25 years, APCON has consistently delivered smart, stable and scalable technology solutions to service providers and businesses seeking total data center visibility and security. Its customers are service providers and businesses ranging from mid-sized companies to Fortune 100 enterprises in more than 40 countries.

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