Director Affiliate Marketing

Posted 2 Hours Ago
Be an Early Applicant
New York, NY
Hybrid
141K-232K Annually
Senior level
AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
Where local is big time.
The Role
The Director of Affiliate Marketing will develop and implement an affiliate program that aligns with company goals, establish key partnerships, manage program performance, and lead a team to enhance brand visibility and drive sales.
Summary Generated by Built In

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Director of Affiliate Marketing will be accountable for creating a robust affiliate program and compelling value proposition that drives growth and engagement. This role requires a strategic thinker with a strong background in partnership development and affiliate marketing. The Director will work closely with large organizations to establish partnerships that enhance our brand visibility and sales performance.
Responsibilities
Affiliate Program Development:

  • Design and implement a comprehensive affiliate marketing strategy that aligns with the company's goals and objectives.
  • Develop a unique value proposition for affiliates that differentiates our program in the marketplace.


Outreach and Partnerships:

  • Identify, approach, and establish partnerships with large organizations and key industry players.
  • Foster and maintain strong relationships with affiliates to maximize participation and performance.


Performance Management:

  • Oversee the performance of the affiliate program, tracking key metrics to assess effectiveness and ROI.
  • Collaborate with the affiliate management team to ensure partner engagement and drive performance improvements.


Strategic Planning:

  • Focus on future acquisitions and expansion of the affiliate network, identifying new opportunities for growth.
  • Analyze market trends and competitor strategies to inform program enhancements.


Collaborate:

  • Partner with the sales and marketing departments to create and implement marketing campaigns


Team Leadership:

  • Lead and mentor a team responsible for partner participation, ensuring alignment with overall marketing strategies.
  • Create a collaborative environment that encourages innovation and continuous improvement within the affiliate team.


#LI-AD1
Qualifications

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • Proven experience in affiliate marketing, partnership development, or business development.
  • Strong understanding of digital marketing and affiliate program management.
  • Excellent communication and negotiation skills, with the ability to build relationships with diverse stakeholders.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Leadership experience, with a track record of managing teams to achieve performance goals.


At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $141,372.00 - $232,254.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

What the Team is Saying

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The Company
HQ: Long Island City, NY
9,000 Employees
Hybrid Workplace
Year Founded: 1973

What We Do

We are a top broadband communications video services provider in the US utilizing the latest technology. We serve nearly 5 million residential and business customers across 21 states with an advanced portfolio of connectivity services, including Optimum Fiber Internet, Optimum TV and Optimum Mobile.

We also operate Optimum Media, an advanced advertising and data business, which provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and clients, as well as hyper-local and international news networks through its News 12 and i24NEWS brands.

New to our portfolio is Juice Media. Juice is an emerging outcome focused, omni-channel customer acquisition platform.

Central to how our company operates is the idea of reinvention - fearless reinvention. And to meet the needs of our customers, we have built a company and team that is equipped to deliver on the Optimum promise and one that is reflective of the many diverse communities we serve. Optimum employees are driven, innovative, and know how to lean in and use their voices to challenge ideas and celebrate one another, understanding how they, as individuals, impact the greater team and our customers for the better.

Why Work With Us

Optimum is part of a family of brands under Altice USA covering the telecommunications, news, media and advertising spaces. There is overlap across all of our businesses and some roles offer the opportunity to support multiple brands!

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Employees engage in a combination of remote and on-site work.

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