Job Title: Director of Marketing Operations
Department: Growth Marketing
Division: Marketing
Location: India (someone living in Pune or willing to relocate to Pune will be strongly preferred, but not mandatory)
HG Insights is a leader in technology intelligence, providing data-driven insights that help businesses make strategic decisions about technology investments and market opportunities. We transform raw data into actionable intelligence that drives revenue growth and competitive advantage for our customers.
We are seeking an experienced Director of Marketing Operations to oversee and optimize our marketing technology stack, processes, and analytics. The ideal candidate will drive operational excellence and efficiency across all marketing functions, enabling data-driven decision making and supporting revenue growth objectives.
What You'll Be Responsible For:
- Marketing Technology Management: Lead the selection, implementation, and optimization of marketing technology solutions, ensuring seamless integration with existing systems and maximum ROI.
- Data Governance & Management: Establish and maintain data quality standards, processes, and best practices to ensure accurate, consistent marketing data across all platforms.
- Marketing Analytics & Reporting: Develop comprehensive reporting frameworks that provide actionable insights on marketing performance, ROI, and contribution to pipeline and revenue.
- Campaign Operations: Oversee the execution of multi-channel marketing campaigns, ensuring proper tracking, timely delivery, and operational excellence.
- Process Optimization: Identify opportunities to streamline marketing processes, remove bottlenecks, and improve cross-functional collaboration.
- Budget Management: Manage the marketing operations budget, including technology investments, vendor contracts, and resource allocation.
- Team Leadership: Build and develop a high-performing marketing operations team, fostering a culture of continuous improvement and innovation.
- Cross-functional Collaboration: Partner closely with Sales Operations, IT, Finance, and other departments to align marketing operations with company-wide objectives and initiatives.
What You’ll Need:
- 8+ years of marketing operations experience, with at least 3-5 years in a leadership role, preferably in B2B technology or SaaS companies.
- Proficiency with marketing automation platforms (Marketo), CRM systems (Salesforce), data management tools, and analytics solutions. Familiarity with other B2B technologies, including Rollworks, Pathfactory, Foleon, Navattic, Sendoso, Wistia, Zapier, Sendoso is a major plus.
- Familiarity with account-based marketing strategies
- Ability to translate business objectives into operational strategies and tactical execution plans.
- Strong data analysis capabilities and experience with marketing performance measurement and optimization.
- Proven track record of building and mentoring high-performing teams.
- Excellent verbal and written communication skills, with the ability to translate complex technical concepts for non-technical stakeholders.
- Experience managing complex, cross-functional projects with multiple dependencies.
- Bachelor's degree in Marketing, Business, Computer Science, or related field; MBA or relevant advanced degree preferred.
Why Join HG Insights?
- Be part of a dynamic, fast-growing enterprise SaaS company.
- Work with an innovative team driving AI-powered revenue growth intelligence solutions.
- Enjoy career growth opportunities in a high-impact role.
- Competitive salary and comprehensive benefits package.
- Collaborate with global teams based in the USA and UK.
- Collaborative and innovative work environment.
- Opportunities for professional development and learning.
If you're passionate about partner marketing and looking to make an impact in a leading B2B SaaS company, we’d love to hear from you!
HG Insights is an equal opportunity employer and values diversity at all levels.
Top Skills
What We Do
Technology companies are under continuous pressure to maintain aggressive year-over-year growth in an increasingly competitive global landscape. To hit these aggressive growth targets requires more than the best product, distribution, and people. It requires the best data.
For companies selling technology, there is no greater competitive advantage than having detailed, accurate, up-to-date intel on the global technology landscape, from which technologies are companies using, to how much they are spending on those technologies, to which technologies they’re actively researching, and which GSIs are influencing their purchase decisions.
Having this data enables you to make better decisions on which markets to prioritize, which products to build, where to allocate resources, who to partner with, how to design territories, and which accounts to prioritize, all the way down to what message to use.
Why Work With Us
We believe our people are crucial to our success. We work in an inclusive environment where different backgrounds and perspectives are valued and encouraged, regardless of any individual differences. We welcome new ideas and we believe our employees are the catalysts that spark innovation every day and we celebrate our successes along the way!
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