As part of the Performance Marketing organization, Marketing Experimentation is a key leadership position implementing the development and roll out of world class performance marketing capabilities. This individual possesses a deep understanding of marketing analytics, testing, measurement and strategic insights. In addition, he has spent time within the marketing science / measurement teams of one of the big global ad publishers like Meta, Google or Amazon.
Key Roles and Responsibilities
- Lead the Experimentation team providing technical expertise, road maps, workflow process management and prioritization
- Champion experimentation across the biggest publishers and channels for performance marketing driving data science programs and capabilities with the objective of delivering incremental ROI on money spent
- Work cross functionally with senior management across the company to drive alignment with objectives and work streams
- Grow capabilities and influence of the team with constantly delivered ROI
- Lead in-depth analysis and presentation of insights to various teams and drive changes in measurement and attribution
Candidate Profile
- Proven track record of leading Marketing Science, Experimentation or Insights at one of the top three global publishers / platforms
- Expert knowledge of advanced experimentation techniques that drive a high-volume experimentation environment
- Excellent stakeholder management skills. A highly effective cross communicator in both written and verbal skills
- Extensive client facing and senior leadership presentation experience
- Demonstrated experience in building enterprise roadmap and working with senior leadership to drive alignment.
- Experience with media budget allocation and optimization is necessary.
- Expert and strong record in data management, marketing analytics, advanced statistical methods, and Machine Learning techniques.
- Master’s or Ph.D. degree in an analytical field is a plus (Economics, Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics)
- Experience in the ad or marketing tech industry, or a market research company a plus.
What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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