Director, Marketing - Emerging Brands

Location(s):

Singapore

City/Cities:

Singapore

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

April 22, 2025

Shift:

Job Description Summary:

As a Director, Marketing – Emerging Brands – you’ll work to develop annual and multi-year brand growth strategies and plans for our alcohol and adult sparkling soft drink portfolio in ASP-OU (ASEAN & SOUTH PACIFIC Operating Unit) - to deliver against overall brand vision, business objectives and financial targets.

Specifically working on the Schweppes range of Non Alcoholic and Alcoholic Drinks and other Adult Sparkling initiatives.

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management experience in consumer-packaged goods. There is a preference for candidates who have had experience working on premium adult oriented beverages – like non alcoholic mixers – and socialization channels – like on premise bars and restaurants.

The Director will be able to:

• Develop, articulate and implement multi-year strategic and annual business plans for our Schweppes TM range of products and our broader adult sparkling portfolio - to help deliver our alcohol and adult sparkling business ambition.
• Lead development of annual and multi-year brand growth strategies and business plans for Schweppes to deliver against overall brand vision, business objectives and financial targets.
• Partner with internal (e.g. R&D, Supply Chain, Commercial, Clusters) and external stakeholders (e.g. bottlers and other suppliers) to develop products, packaging and programs to meet consumer needs, deliver against brand strategies and drive business objectives

Experience required:

• Strong marketing and leadership experience (10+ years)
• Experience working in cross-functional and cross-geographical teams
• Bachelor’s degree or equivalent work experience is required
• Experience working with external partners (bottlers and customers) is preferred

Skills:

Advertising, Brand Storytelling, Brand Strategy, Business Planning, Competitor Analysis, Cross-Functional Integration, Demand Generation, Leadership, Long Term Planning, Marketing Communications (MarCom), Marketing Mix, Marketing Strategies, Microsoft Office, Product Planning, Profit and Loss (P&L) Management, Shopper Marketing, Waterfall Model

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.