Director of Industry Marketing

Calling all innovators – find your future at Fiserv.

We’re Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day – quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we’re involved. If you want to make an impact on a global scale, come make a difference at Fiserv.

Job Title

Director of Industry Marketing

What does a successful Director of Industry Marketing do at Fiserv?

As a Director of Industry Marketing at Fiserv, you will be a creative and performance-driven industry marketer responsible for driving brand and revenue-enhancing marketing programs for your specific industry segment. You will lead coordinated go-to-market efforts that reflect integrated messaging and value propositions for your specific industry segment. You will be involved in the ideation and execution of high-impact marketing programs for B2B clients. You will be a collaborative and strategic leader driving thought leadership initiatives and segment messaging through the delivery of unique experiences and programming executed with measurable success.

What you will do:

• Develop a strategic vision for integrated, banking-focused marketing programs aligned with business objectives.
• Collaborate with internal marketing teams and external agencies to deliver coordinated high-impact marketing programs and a seamless client experience.
• Leverage client insights to drive go-to-market strategies, including audience identification, positioning, messaging, and sales enablement efforts that result in strategic banking-specific campaigns to drive customer acquisition, retention, and expansion.
• Ensure distinctive brand messaging and points of differentiation across all touchpoints, including online and digital marketing, and tradeshows and conferences.
• Serve as an enabling partner to banking sales and relationship management teams, ensuring marketing efforts support a client-first marketing approach.
• Develop and share a deep understanding of the competitive landscape, industry trends, and voice of the client to optimize untapped opportunities in the banking space.
• Leverage KPIs and dashboards to demonstrate performance and analyze results, providing key learnings and recommendations for improvement.

What you will need to have:

• 9+ years of experience as a marketing leader
• 9+ years in Business to Business marketing
• Bachelor’s degree in Business, Marketing, or a similar discipline, and/or military experience.

What would be great to have:

• Masters of Business Administration (MBA)
• Financial services industry experience: banks and/or credit unions

Important info about this role: 

• We’re better together. This role is fully on-site. 
• Ability to travel up to 25% of the time and work weekends/evenings, as necessary
• In order to be considered, you must be legally authorized to work in the U.S. without need for visa sponsorship, now or in the future.

Perks at Work:

• We’re #FiservProud of our commitment to your overall well-being with a growing offering of physical, mental, emotional, and financial benefits from day one.
• Maintain a healthy work-life balance with paid holidays, generous time off policies, including Unlimited Recharge & Refuel for qualifying associates, and free counseling through our EAP.
• Plan for your future with competitive salaries, the Fiserv 401(k) Savings Plan, and our Employee Stock Purchase Plan.
• Recognize and be recognized by colleagues with our Living Proof program where you can exchange points for a variety of rewards.
• Prioritize your health with a variety of medical, dental, vision, life and disability insurance options and a range of well-being resources through our Fuel Your Life program.
• Advance your career with training, development, certification, and internal mobility opportunities.
• Join Employee Resource Groups that promote our diverse and inclusive culture where associates can share perspectives, exchange ideas, and elevate careers.

#LI-VA1

This role is not eligible to be performed in Colorado, California, District of Columbia, Hawaii, Illinois, Maryland, New York, Nevada, Rhode Island or Washington.

It is unlawful to discriminate against a prospective employee due to the individual's status as a veteran.

Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.

Thank you for considering employment with Fiserv.  Please:

• Apply using your legal name
• Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).

Our commitment to Equal Opportunity:

Fiserv is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, protected veteran status, or any other category protected by law. 

If you have a disability and require a reasonable accommodation in completing a job application or otherwise participating in the overall hiring process, please contact [email protected]. Please note our AskHR representatives do not have visibility to your application status. Current associates who require a workplace accommodation should refer to Fiserv’s Disability Accommodation Policy for additional information.

Note to agencies:

Fiserv does not accept resume submissions from agencies outside of existing agreements. Please do not send resumes to Fiserv associates. Fiserv is not responsible for any fees associated with unsolicited resume submissions.

Warning about fake job posts:

Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information. Any communications from a Fiserv representative will come from a legitimate Fiserv email address.