Director Growth Marketing, Sitewide events & Goldbox

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make

shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e- commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

  Role Overview

Coupang is creating a new shopping experience to impress each and every customer, from the  

moment a customer opens the Coupang app to the moment the product is delivered to the door.   

With an outstanding end-to-end e-commerce and logistics network, and a culture that is

stubbornly customer focused, Coupang has never sacrificed speed, selection or price. Now

Coupang has revolutionized the delivery of millions of products, including fresh food, delivered

nationwide, 365 days a year, within hours.

All of these are Coupang's efforts for millions of customers in the Korean e-commerce market.  

Korea is a market with bigger and faster-growing e-commerce opportunities than any other country

in the world.

 About CRM / Category Insights & and this role:

The purpose of Sitewide Events & Goldbox Team is to manage all Sitewide Events in the platform as well as Goldbox page (highest traffic page on Coupang after gateway) that will drive company growth using Sitewide Events and Goldbox/Time deals promotions. The goal is to increase spend and conversion for customers visiting the promotion page and to boost sales of items with the event promotions (increase conversion and basket size for customers impacted) . As a Growth Marketing Leader. This role will not be limited to Growth Marketing and will require extensive interaction across the organization (finance, Retail teams, Business teams, etc.) to support growth.

What You Will Do

• Event Planning and Execution:

1. Develop and execute comprehensive event strategies, including timelines, budgets, and key performance indicators (KPIs).
2. Manage all aspects of event execution, from pre-event planning to post-event analysis ensuring compliance with all legal and safety requirements related to events.
3. Oversee the creation and implementation of event creatives, including website banners, external touchpoints campaigns, etc..
4. Improve program performance with an experimentation pipeline to support business priorities and introducing new event concepts
5. Collaborate with cross-functional teams (e.g., product, engineering, marketing) to ensure seamless event integration and to promote event visibility and traffic.
6. Create goals, budgets, and timelines for each event

• Event Performance Management (Customer Acquisition and Retention, and Topline Growth):

1. Develop and implement strategies to drive customer acquisition and retention as well as Topline Growth during and after events.
2. Analyze event performance data to identify areas for improvement and optimization.
3. Stay up to date with the latest trends and best practices in event management and e-commerce.

• Strategy, Leadership, and Management:

1. Define and execute the overall strategy for onsite merchandising and events, aligning with broader business goals and customer experience objectives. 
2. Lead and motivate a team of event managers and other relevant staff.
3. Manage budgets, timelines, and resources effectively.
4. Communicate effectively with internal and external stakeholders. 
5. Flexibility and adaptability to changes and unexpected situations
6. Communicate regularly with senior leadership and external partners, ensuring alignment and driving top-level business goals. 
7. Ability to analyze data, identify trends, and make data-driven decisions to optimize merchandising and event performance. 
8. Understanding of e-commerce business models, customer behavior, and competitive landscapes. 

Qualifications

• Minimum of 15 years of work experience and a minimum of 5 years of experience in event planning (preferably in the e-commerce or retail industry).
• BA/BS/MA/MS, preferable in Finance/Marketing/ Economics/Statistics; MBA is a plus
• Experience in analyzing data and identifying trends and insights to inform data driven decisions for improving event performance.
• Experience in exploring and implementing new merchandising mechanisms and event formats to improve customer engagement and drive sales.
• Experience to develop and execute strategic plans to achieve business objectives.
• Experience in working effectively with diverse teams and stakeholders.
•  
• Strong leadership and project management skills, with the ability to motivate and inspire a team, manage multiple projects simultaneously and meet deadlines.
• High level of adaptability and the ability to thrive in a fast-paced and dynamic environment.
• Excellent written and verbal communication skills, with the ability to communicate effectively with all levels of the organization.
• Understanding of online merchandising best practices, digital marketing strategies, and customer behavior.
• Fluent in English/Korean (Korean language preferred but not required)

Recruitment Process and Others 

Recruitment Process   

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  

Details to Consider   

• This job posting may be closed prior to the stated end date for application if all openings are filled. 
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.  
• Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.  
• Hiring may be restricted in case the legal qualifications required for hiring and work performance are not met.  
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice   

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. 
  https://privacy.coupang.com/en/land/jobs/   

Document Return Policy  

1. This notification was given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.  
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.  
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ([email protected]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.  
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.  
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.