Geo Marketing Manager - Korea

Posted 3 Hours Ago
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Bangkok, Phra Nakhon, Bangkok
Hybrid
Senior level
AdTech • Big Data • Digital Media • Marketing Tech
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social.
The Role
The Geo Marketing Manager - Korea will lead marketing strategies to drive business growth in Korea, manage the marketing budget, optimize impact, and execute data-driven marketing initiatives. Responsibilities include collaborating with sales and other teams, managing events, developing communication efforts, localizing content, and analyzing activities to maximize ROI.
Summary Generated by Built In

Now is a great time to join Taboola!

We are looking for a smart and driven Geo Marketing Manager - Korea to support the marketing and growth targets for the region. Taboola’s Korea team is a dynamic and fast-paced unit of the business. We have exclusive and long-term partnerships with leading publishers including The Chosun, The JoongAng, Maekyung Media Group, and our advertisers include major brand names like Samsung, LG, Hyundai Motor Group, Kakao Pay.

The Geo Marketing Manager - Korea role is a full-time position, and sits within the APAC Marketing Team. It requires the candidate to collaborate with different teams including the Korea Sales team, Marketing Operations, Content Marketing, Design and others to execute marketing plans aimed at driving business growth in the region. This role will allow you the creativity and flexibility to find new ways to accelerate Taboola’s growth, as well as your own.

Responsibilities & Skills:

  • Collaborate with Sales leadership to develop the marketing strategy & plan for Korea on a quarterly basis, to drive regional business growth and maximize both immediate and long-term ROI
  • Build and manage the marketing budget for Korea, finding resourceful ways to optimize impact on a budget
  • Support with the creation and execution of data-based marketing strategies to drive regional business growth and maximize immediate and long-term ROI
  • Own sponsored (e.g. Digital Marketing Summit) and hosted (e.g. Masterclasses) events, from coordinating operations with different stakeholders, and managing our presence to creating impactful content to drive leads and build awareness
  • Plan and execute customer retention activities including client entertainment events and gifting
  • Translate activities into meaningful data and reports using various platforms and tools, like Salesforce and QlikSense
  • Drive PR and communication efforts in collaboration with our PR agency, including turning Taboola’s data into compelling stories for press pick-up
  • Localise global content into Korean independently or by working closely with external agencies to fit the needs of the market
  • Collaborate effectively together with multiple stakeholders from Sales, Account Management and Marketing to understand business goals and execute on marketing objectives in a timely manner
  • Develop and maintain a deep understanding of Taboola’s product positioning, core advantage and unique offering in order to best represent the company to different kinds of external audiences via different channels

Requirements:

  • Bilingual, native or fluent Korean and English speaker
  • 5+ years of experience in owning and leading marketing strategies in a B2B company
  • Thorough understanding of various offline and online marketing channels
  • Excellent written and verbal communication skills in Korean and English
  • Creative self-starter and solution-oriented problem solver
  • High attention to detail with the ability to manage and prioritize multiple projects at once
  • A team player and comfortable to work with a high degree of autonomy in an ever-changing startup-like environment
  • Experience in event management
  • Comfortable working with remote, international teams 

What is Taboola?

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Why choose Taboola?

Working at Taboola gives you the chance to be part of building something unique.  We are a company that embraces diversity and change, with enormous potential for growth and that offers a challenging yet collaborative working environment, where you will always feel valued and be given every opportunity to make a name for yourself. 

So, if you’re ready for a new challenge in a company with like-minded creative individuals, a fast pace and endless opportunities with exciting brands, why not come and see what we’re all about, you won’t be disappointed. 

If this sounds like an interesting opportunity, hit (easy) apply!

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

By submitting your application/CV, you consent that any personal information you provide will be subject to Taboola’s Employee Data Policy (https://www.taboola.com/documents/employee-data-policy.pdf) Please review our policy carefully before submitting any of your personal information. You may contact us at [email protected] with any questions about how we collect or use your personal information, or your applicable rights.


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The Company
HQ: New York, NY
1,900 Employees
Hybrid Workplace
Year Founded: 2006

What We Do

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Why Work With Us

Taboola is the best of both worlds: We're an established public company but operate like a startup! Our DTLA office is a tech-hub and sales office. You'll be surrounded by passionate and like-minded Engineers and Data Scientists working on large scale projects and Big Data, as well as Media sales professionals of all levels.

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Taboola Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Taboola offers team members flexibility, we offer the ability to work remotely two days a week, a flexible time off policy (no need to accrue days off and no cap on how many vacation days you can take) & a very generous paid family leave policy!

Typical time on-site: 3 days a week
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