Director Growth Marketing, Category Growth and Brand Experience

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make

shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e- commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

  Role Overview

Coupang is creating a new shopping experience to impress each and every customer, from the  

moment a customer opens the Coupang app to the moment the product is delivered to the door.   

With an outstanding end-to-end e-commerce and logistics network, and a culture that is

stubbornly customer focused, Coupang has never sacrificed speed, selection or price. Now

Coupang has revolutionized the delivery of millions of products, including fresh food, delivered

nationwide, 365 days a year, within hours.

All of these are Coupang's efforts for millions of customers in the Korean e-commerce market.  

Korea is a market with bigger and faster-growing e-commerce opportunities than any other country

in the world.

 About CRM / Category Growth & and this role:

The purpose of Category Growth Team is to drive growth using CRM, Promotional activities, In App  

exposure with personalized communications to increase customer spend and impact LTV. As a  

Growth Marketing Leader, you will be responsible for projects across the organization. This role will

not be  limited to Growth Marketing and will require extensive interaction across the organization

(finance, Retail teams, Business teams, etc.) to support growth.

What You Will Do

• Creating marketing plans and CRM campaigns to promote products or services to new and existing customers to increase selected categories business volume.
• Create CRM Customer growth framework to drive business initiatives, category growth and key actions to customers that drive long term value.
• Coordinate and manage efforts across functional teams to develop customer growth strategies and capture growth marketing strategic visibility for new products, making sure in app customer experience is not impacted negatively and contributing to the commercial success of the launches.
• Developing business partnerships with internal teams to create mutually beneficial relationships.
• Build processes and KPIs reporting to align internal stakeholders on priorities and companywide initiatives.
• Work with operations, business stakeholders and finance to ensure growth drives impact with Retail teams and with Coupang businesses,
• Identifying potential new areas of customer segments for the Coupang’s products or services and researching consumer preferences
• Managing business stakeholder relationships and ensuring alignment and customer satisfactions by resolving issues quickly
• Work with Analytics team to create insights to support business growth expansion with organization alignment

Qualifications

• BA/BS/MA/MS, preferable in Finance/Marketing/ Economics; MBA is a plus
• At least 15 years relevant work experience in CRM, Marketing, Strategy, or Finance; ecommerce/Consulting Industry experience strongly preferred
• Must have experience in presenting analysis
• Must be familiar with marketing concepts & product positioning, preferably in ecommerce consumer industry
• Able to logically break down a problem into steps and define input and output metrics
• Background in problem solving, CRM, business growth, and digital marketing (digital marketing is a plus)
• Able to focus and prioritize efforts to the initiatives that drive the biggest results
• Able to communicate across teams of different functions
• Have experience in presenting ideas to senior management
• Excellent skills with writing documents, spreadsheets, and presentations
• Capable of taking risk
• Very high degree of ownership
• Bi-lingual of Korean and English (Korean language is preferred but not required)

Recruitment Process and Others 

Recruitment Process   

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  

Details to Consider   

• This job posting may be closed prior to the stated end date for application if all openings are filled. 
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.  
• Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.  
• Hiring may be restricted in case the legal qualifications required for hiring and work performance are not met.  
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice   

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. 
  https://privacy.coupang.com/en/land/jobs/   

Document Return Policy  

1. This notification was given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.  
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.  
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ([email protected]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.  
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.  
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.