Director of Digital Web

What you can expect

Zoom is seeking a dynamic and inclusive digital web marketing leader to define and execute the strategic goto-market direction for Zoom’s digital web presence. The ideal candidate is a strategic thinker with a deep understanding of web technologies, user experience, and digital marketing. You have a track record of driving meaningful outcomes via digital web properties. An ability to optimize online platforms to enhance user engagement and acquisition. We welcome candidates from all backgrounds and perspectives who can bring diverse ideas to our team, fostering innovation and inclusivity in our digital strategy.

About the Team

In this role, you will be part of a talented and diverse digital marketing team. This team is dedicated to creating seamless and accessible digital experiences for Zoom’s prospects and customers. This team is committed to ensuring that all digital touchpoints—including analytics, localization, acquisition, and web teams—are designed with inclusion and accessibility in mind. Collaboration, innovation, and respect for diverse perspectives drive our success as we work together to create a best-in-class digital presence for a global audience.

Responsibilities

• Defining and executing an inclusive marketing website strategy that aligns with business priorities. Ensuring ongoing optimization that results in increased traffic, engagement, and revenue growth for a diverse user base.
• Lead the evaluation and improvement of the website’s technology stack and functionality to drive efficiencies. Improve page performance, and deliver a robust, accessible user experience.
• Partner with product marketing, brand, communications, and localization teams to implement a go-to-market strategy that resonates with diverse audiences. Work closely with localization teams to ensure all web properties reflect linguistic and cultural diversity, providing an engaging experience for a global audience.
• Own the organic channel optimization from both a content strategy and technical assessment standpoint to ensure accessibility and inclusivity in search results.
• Establish inclusive KPIs, analyze web performance data, and implement data-driven recommendations to continuously improve conversion rates and user satisfaction across diverse demographics.
• Design and optimize customer journey strategies that consider various user needs. Ensuring accessibility and usability across all touchpoints, including landing pages, product pages, and blog content.
• Stay informed about the latest digital marketing trends, web technologies, and accessibility standards to ensure Zoom’s web presence remains innovative and inclusive.

What we’re looking for

• Have excellent web optimizing techniques, tool stack optimization, and enhancing overall website performance, security, and user experience with accessibility in mind.
• Strategic Thinker: Proven ability to align web strategy with business goals while ensuring inclusivity and representation in all digital experiences.
• Collaborative Leader: Demonstrated success working cross-functionally with teams, including product marketing, engineering, design, and localization, to ensure an inclusive approach to web strategy.
• Technical Expertise: Good knowledge of web technologies, analytics tools (e.g., Google Analytics, Adobe Analytics, Amplitude). CMS platforms (e.g., WordPress, Drupal, Optimizely), and optimization platforms (e.g., Optimizely, ContentSquare).
• Customer-Centric Approach: Experience with journey mapping and developing strategies that consider diverse customer needs and experiences, optimizing conversion paths and digital content for all users.
• Results-Oriented: A proven track record of implementing initiatives that drive traffic, engagement, and revenue growth across diverse audiences.
• Global Perspective: Experience managing or collaborating on web strategies for a global audience, ensuring cultural relevancy and accessibility.
• Communication Skills: Ability to clearly articulate goals, plans, and results to stakeholders at all levels, promoting an inclusive and diverse perspective.

Qualifications

• Higher Education in marketing, communications, or a related field, or equivalent experience.
• Experience in digital marketing, web strategy, or related roles, with a focus on inclusive and accessible digital experiences.
• Proven track record of leading high-performing teams and managing complex web projects with an emphasis on diversity and inclusion.
• Project management and organizational skills, with the ability to handle multiple priorities in an ever changing, diverse environment.

Salary Range or On Target Earnings:

Minimum:

$150 800,00

Maximum:

$329 900,00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

03/01/25

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

Our Commitment​
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.